The modern buyer isn’t easy to get on the phone, but they’re leaving a digital trail of as many as 700 signals that - if only you could decode them - can tell you if they’re a great prospect.
But to fully understand your buyer, you’d need to comprehend how 700 signals interact, a number so big it’s more than 3x the number of stars in the universe.
That’s not a job for human brains and spreadsheets.
Enter Infer, an AI-powered lead scoring solution that uses thousands of signals in our proprietary database to tell you who’s in the market and how likely they are to buy in the next 3 weeks.
Let us show you how Infer cuts through the uncertainty and gives your sales and marketing teams the intelligence they need to grow revenue.
Connect Infer to your Marketing Automation Platform and CRM with a live API connection.
We enrich your data with thousands of data points from our proprietary database of firmographic, demographic and technographic intelligence on more than 19 million companies and 42 million prospects. Take each record from name, email and phone number to a fully fleshed-out profile including everything from company size to the technology they use.
Then Infer uses advanced machine learning to discover hidden patterns within your enriched data to see which prospects are ready to buy.
Infer combines the two models into a matrix that gives you a perfect roadmap for your sales team. No more guessing about who to call next or ignoring good leads that are stuck in nurture.
Each lead’s score is instantly uploaded into your CRM or Marketing Automation Platform so sales and marketing teams can start acting on that intelligence immediately.
Wouldn’t you like to instantly make your sales team 40% more productive?
With Infer, we give you perfect clarity on who they should call and when. Even better, we tell you which leads you should never call and who belongs in nurture.
Won business from A leads
Increase in deal size
Average deal size
Sales effort saved
Of upsell revenue resulted from top 14% of A leads
Of upsell revenue resulted from A/B leads
Average speed conversion improvement for A leads
” The next big step we’re really excited about is getting smarter with our advertising through predictive. Infer lets us look at acquisition channels based on who's coming in, so we can tell exactly which ones are sending us the most good-fit and poor-fit leads. We can now look at more meaningful metrics than volume alone, and have already identified channels that deliver 50% Infer A-Leads versus our standard ratio, which is eight bad leads for every one good lead.
” By adding Infer Predictive Scoring into our reps’ existing workflows, we were able to boost conversions for our largest category of leads from 1% to 8.3% – which drove a huge increase in efficiency across the team.
” Infer is truly the master of the predictive analytics and scoring domain, and its team works hard to help us grow our business. We got started with predictive scoring in only one week and have since increased the overall volume and quality of leads that marketing delivers to sales, while also improving the ROI of our marketing programs across the board.