- Improved lead management was the #1 reason for evaluating marketing automation
- Lead nurturing topped the list of desired capabilities
- 91% of buyers were evaluating marketing automation for the first time
- 48% were currently managing marketing activities in their CRM application
The comparison below highlights why Infer’s Predictive Lead Scoring is a home run initiative. It’s low risk, easy to implement, and the impact is quantifiable upfront.
Time to Value for Automation Projects
With CRM or a Marketing Automation System, this is what a typical implementation looks like: