Evaluating Marketing Automation Software? See Why You Might Consider Predictive First

Some interesting research came out recently from softwareadvice.com analyzing what drives organizations to purchase marketing automation systems. Their key findings included:

  • Improved lead management was the #1 reason for evaluating marketing automation
  • Lead nurturing topped the list of desired capabilities
  • 91% of buyers were evaluating marketing automation for the first time
  • 48% were currently managing marketing activities in their CRM application