Though account-based selling strategies are far from a new concept — sales teams have been using this approach for quite some time — the conversation around how to apply this to marketing has really gained steam for B2B marketers over the past year. Of course, it’s not hard to see why. ABM has the potential to open up new revenue channels, and when combined with predictive-driven tactics, this approach drives even higher conversion rates and larger average deal sizes.
In this episode of the Marketing School podcast, Neil Patel and Eric Siu talk about what account-based marketing (ABM) is, how to leverage it, and why Infer is one of their favorite solutions for finding their most valuable leads.
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