TARGET COMPANIES YOU CAN CLOSE
Use AI to find the companies that are in market and ready to buy. Focus on the contacts that are the most engaged, so you know who to call and when.
Engage Your Best ABM Accounts
Automatically Map Leads To Accounts
Map each individual’s activity data to the appropriate account in Salesforce.
See Instant Engagement Insights
Get actionable sales intelligence at the account level, including the number of engaged contacts in a given account or market segment.
View Engagement Trends
Salesforce ABM reports show which business size, line of business and industry segments are surging, so you can see if your programs are reaching target markets.
Powering Account-Based Strategies For The Smartest Companies
of total new business revenue resulted from the top 26% of A and B leads
average improvement in conversion frequency
of total revenue resulted from filtering the bottom 44% of accounts
Want to see how this plays out with your own data?
How Predictive Account Scoring Works
Connect To Your Databases
Connect Infer to your marketing automation platform and CRM with a live API connection.
Enrich Your Data
We enrich your data with thousands of data points from our proprietary database of firmographic, demographic and technographic intelligence on more than 19 million companies and 42 million prospects. This is used to build a fully fleshed-out profile including everything from company size to the technology they use.
Use Machine Learning to Find The Ideal Accounts
Infer uses advanced machine learning to discover hidden patterns within your enriched data to determine the ideal account profile for every product or add-on in your portfolio. It also finds the behavior triggers that tell you they’re ready to buy.
Identify Your Target Accounts
Infer generates a list of accounts that fit the profiles where you’ve had the best success. No more guessing about who to call next or ignoring good leads that are stuck in nurture.
Deploy Across Your Stack
Each lead’s score is instantly uploaded into your CRM or marketing automation platform so sales and marketing teams can start acting on that intelligence immediately.
Use Predictive To Build And Close More Pipeline
Stop wasting time on accounts that will never close. Use AI to find the companies that are ready to buy.
Build Your Target Account List
Prioritize accounts that look like your best customers.
Ensure equal distribution of quality accounts across reps.
Increase Opportunity Win Rate
Focus on accounts with the highest ACV and buying behavior.
Improve Demand Gen
Reduce research time and guesswork for outbound efforts.
Account-based predictive scoring offers a better way to prioritize accounts. By using machine learning to build predictive models, your team can use accurate scores to determine when and who to sell to.
With the scores from these models, your team knows which accounts are the best fit for your brand, and which individuals in those accounts are showing behaviors that they’re ready to buy.
Learn best practices from our customers:
ABM Starts With Predictive
This is why Infer is one of the top Account-Based Marketing Solutions on G2Crowd:
The new Infer scores give us much-needed visibility into the activities of each account in our Total Addressable Market, which lets us immediately see how effective our ABM programs are versus waiting for downstream metrics from lengthy sales cycles.
Infer helps us understand whether we’re driving engagement with people in our target accounts, which pieces of content are fueling this engagement, and where we need to put more of our energy.
Senior Director of Sales Development
Supercharge your sales and marketing productivity in days, not months.
“We see the most important ROI measures for ABM and predictive as those that have a clear impact on the bottom line.”
Learn more about implementing ABM tools to identify the best accounts, drive pipeline velocity and help your sales reps have better informed conversations.
Learn more. Get the best practices and insight you need to optimize your pipeline and close more deals.