SUPERCHARGE YOUR ABM STRATEGIES
Predictive intelligence is the fuel your account-based marketing strategy is missing.
Build a target account list that is the right fit for your business and offers the highest average contract value.
Prioritize. Increase sales and marketing productivity by focusing engagement on accounts that are most likely to convert.
Powering Account-Based Strategies For
The Smartest Companies
of total new business revenue resulted from the top 26% of A and B leads
average improvement in conversion frequency
of total revenue resulted from filtering the bottom 44% of accounts
Want to see how this plays out with your own data?
How Predictive Account Scoring Works
Connect To Your Databases
Connect Infer to your marketing automation platform and CRM with a live API connection.
Enrich Your Data
We enrich your data with thousands of data points from our proprietary database of firmographic, demographic and technographic intelligence on more than 19 million companies and 42 million prospects. This is used to build a fully fleshed-out profile including everything from company size to the technology they use.
Use Machine Learning to Find The Ideal Accounts
Next, Infer uses advanced machine learning to discover hidden patterns within your enriched data to determine the ideal account profile for every product or add-on in your portfolio.
Identify Your Target Accounts
Infer generates a list of accounts that fit the profiles where you’ve had the best success. No more guessing about who to call next or ignoring good leads that are stuck in nurture.
Deploy Across Your Stack
Each lead’s score is instantly uploaded into your CRM or marketing automation platform so sales and marketing teams can start acting on that intelligence immediately.
Use Predictive To Build And Close More Pipeline
Stop wasting time on accounts that will never close. Use AI to find the companies that are ready to buy.
Build Your Target Account List
Prioritize accounts that look like your best customers.
Ensure equal distribution of quality accounts across reps.
Increase Opportunity Win Rate
Focus on accounts with the highest ACV and buying behavior.
Improve Demand Gen
Reduce research time and guesswork for outbound efforts.
Account-based predictive scoring offers a better way to prioritize accounts. By using machine learning to build predictive models, your team can use accurate scores to determine when and who to sell to.
With the scores from these models, your team knows which accounts are the best fit for your brand, and which individuals in those accounts are showing behaviors that they’re ready to buy.
Learn best practices from our customers:
ABM Starts With Predictive
This is why Infer is one of the top account-based marketing solutions on G2Crowd:
Infer allows our sales team to quickly and accurately make determinations about the validity of a potential account. It reduces the time needed to research through lots of different tools and allows our team to identify the best possible opportunities in our pipeline with ease. I would highly recommend this to anyone who is currently trying to scale a new sales team like we are, or who is increasing the efficiency of an existing one.
Senior Sales Manager, Windsor Circle
Infer has helped my operations efforts in bubbling up the good fit accounts and keeping the bad fit accounts out of view. Without it, they would all be mixed together and it would be much harder – dare I say impossible – for my reps to use their time wisely.
Sales Operations, Yesware
Supercharge your sales and marketing productivity in days, not months.
“Predictive helps prioritize how you engage with the right customers when you have a large amount of customer data. It’s all about finding out who your best-fit customers are and then learning how to reach these customers.”
Learn how to target the best customers and stop wasting your time on leads that go nowhere.
Learn more. Get the best practices and insight you need to optimize your pipeline and close more deals.