Adrian Chang, Director of Customer Programs at Oracle Marketing Cloud on Trends to Watch for 2017 [Podcast]

We are so excited to bring you a new episode of Stack & Flow with our latest guest, Adrian Chang. He is the Director of Customer Programs at Oracle Eloqua, where he has worked for nearly ten years, and is a marketing automation pro. Obviously no stranger to the ever-evolving world of martech, Adrian helps the hosts break down this year’s Gartner Hype Cycle for Digital Marketing and Advertising, including why companies are investing more in technologies that will help marketers deliver the best of the brand with customer data. He also shares how to get started with machine learning, and what trends will be big in 2017.

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Guest Bio:

Adrian Chang is a Senior Marketing Consultant at Oracle Eloqua. He is also the 2012 Eloquan of the Year. He is passionate about customer success, driving organizations to try new techniques to engage their customers and sharing stories. When Adrian is not on the clock, he can be found on a tennis court somewhere in the world and his camera is likely with him.

Episode Breakdown:

  • What You Need Before You Can Take Advantage of Machine Learning
  • How the Data Connects Attribution to Content and Personas
  • The Truths Bared in The Content Marketing Confessional
  • What Most Marketers Get Wrong with Advocacy Marketing

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