Allison MacLeod of Rapid7: 10x Growth, Getting More Sophisticated with Predictive, and Direct Mail [Podcast]

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Episode Breakdown:

In this episode, Allison explains the challenges of massive growth in IT Security including:

  • Staying on top of search and maximizing inbound web traffic
  • Aligning with sales and the customer journey
  • Getting more sophisticated with predictive
  • The return of direct mail to the mix

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