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In this episode, Allison explains the challenges of massive growth in IT Security including:
- Staying on top of search and maximizing inbound web traffic
- Aligning with sales and the customer journey
- Getting more sophisticated with predictive
- The return of direct mail to the mix
We’re always looking for inspiration, so please drop us a line if there’s any topics you’d like us to cover or any guests you’d like to see interviewed — please feel free to comment below or fill out the suggestion form on the Stack & Flow website. If you love what you hear, please leave us a review on iTunes.