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Word on the Street: Predictive Advice from Infer Customers

Earlier this month, G2 Crowd sat down with Infer customers InsightSquared and Yesware to...

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AdRoll Infer Predictive Marketing Success

AdRoll Uses Infer to Increase Sales Performance Management and Marketing Effectiveness

AdRoll is a leading performance marketing platform with over 25,000 clients worldwide,...

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May 17, 2019 by in

Getting Past The Third-Party Data Hype: Why You Need First-Party Data

Relying solely on third-party data could set your demand gen programs up for failure. Transform your pipeline with first-party data

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May 16, 2017 by in

Oh How the Tables Have Turned: What B2C Marketers Can Learn From B2B

This co-authored byline was originally published on CMSWire by Sean Zinsmeister, Vice President of Product Marketing at Infer, and Adrian Chang, Director of Customer Marketing at Oracle Marketing

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May 09, 2017 by in

AI 101, Part II: How to Deal with Data Preparation

This article was originally published on MarTech Series by Sean Zinsmeister, Vice President of Product Marketing at Infer. My first post in this series covered what

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April 25, 2017 by in

Getting Started with Machine Learning: 3 Things Marketers Need to Know

This article was originally published on CMSWire by Sean Zinsmeister, Vice President of Product Marketing at Infer. The buzz surrounding machine learning and artificial intelligence (AI) in the

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April 18, 2017 by in

AI 101, Part I: What You Need to Know about Predictive Models

This article was originally published on MarTech Series by Sean Zinsmeister, Vice President of Product Marketing at Infer. FOUR STEPS TO START BUILDING PREDICTIVE MODELS While

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