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Word on the Street: Predictive Advice from Infer Customers

Earlier this month, G2 Crowd sat down with Infer customers InsightSquared and Yesware to...

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AdRoll Infer Predictive Marketing Success

AdRoll Uses Infer to Increase Sales Performance Management and Marketing Effectiveness

AdRoll is a leading performance marketing platform with over 25,000 clients worldwide,...

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June 14, 2019 by in

What Goes Into A Predictive Lead Scoring Model?

Predictive lead scoring is lead scoring that actually works. Learn how to build a successful predictive model

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Predictive Lead Scoring
June 05, 2019 by in

What Is Predictive Lead Scoring And What Can It Do For Me?

Traditional lead scoring methods don’t cut it. Upgrade to predictive lead scoring and improve your pipeline instantly

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May 17, 2019 by in

Getting Past The Third-Party Data Hype: Why You Need First-Party Data

Relying solely on third-party data could set your demand gen programs up for failure. Transform your pipeline with first-party data

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May 16, 2017 by in

Oh How the Tables Have Turned: What B2C Marketers Can Learn From B2B

This co-authored byline was originally published on CMSWire by Sean Zinsmeister, Vice President of Product Marketing at Infer, and Adrian Chang, Director of Customer Marketing at Oracle Marketing

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May 09, 2017 by in

AI 101, Part II: How to Deal with Data Preparation

This article was originally published on MarTech Series by Sean Zinsmeister, Vice President of Product Marketing at Infer. My first post in this series covered what

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