Marketing Nation: Are You Ready for Predictive?

It’s that time again. Marketers’ heads are spinning as they soak in new ideas and MarTech innovations at all types of industry events this spring – from Eloqua’s Modern Marketing Experience and Marketo’s Marketing Nation Summit this month, to the SiriusDecisions Summit coming up in Nashville next month.

If you’re one of the 6,000 folks planning to attend the Marketo Summit in San Francisco, stop by our booth. You can get a demo or schedule time to meet with an Infer Exec. We’ve got a meeting room so if you’d like to connect with Vik, Jim, Jamie, Rishi, or Mike, come by the booth and we’ll get it set up. You can also contact us in advance to arrange a time.

Marketo Expo Map - Infer

New Relic and Optimizely Speaking About Predictive at Marketo Summit Next Week

We’re looking forward to bringing together two of our most forward thinking customers –  Ash Alhashim and Baxter Denney. In this session, they’ll share how they’ve combined fit and behavioral scoring to accurately pinpoint exactly which prospects they should invest their time, energy, and campaign dollars into. Ash and Baxter will detail real-world playbooks that any marketing or sales ops team can employ. If you’re one of the 6,000 folks planning to attend the Marketo Summit in San Francisco you won’t want to miss it!

Best of Both Worlds - Marketo Session

When: Tuesday, April 14, 3:00 – 3:50pm
Where: Room 3022, Moscone Center West, 747 Howard St, San Francisco

Predictive Will Be Abuzz at SXSW

Predictive is well on its way to becoming one of the hottest technologies of 2015, so it’s not surprising the topic will be featured at one of the biggest tech conferences of the year – the SXSW Interactive Festival, which kicks off this Friday. On Saturday, we’ll be facilitating a session titled “All Signs Point to Yes – Predictive is Here.”

SXSW Predictive

The panel will be moderated by Ryan Sarver, formerly an early Twitter employee and now a Redpoint Ventures partner who’s making big bets on intelligent applications in the B2B and B2C space. He’ll lead a discussion with our own Vik Singh, as well as Jonathan Foley, vice president of science at Gild, and Karl Rumelhart, vice president of products at Gainsight, about how predictive is making its way into every part of the enterprise.

Upcoming Events – Infer Spring ‘15 Tour

With demand for predictive intelligence taking off, Infer has planned a full line-up of event sponsorships, speaking engagements, and networking dinners. If you’re going to be attending any of these events, let us know. We’d love to connect and introduce you to other members of the Infer community.

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2015-02-23_09-19-08 DWA Marketing’s DB8 on Predictive Analytics in MarketingThursday, February 26, 6pm PT, San Francisco. During a panel moderated by Bloomberg West anchor Cory Johnson, industry technologists and experienced marketers – including Infer’s head of marketing, Jamie Grenney – will participate in an open debate about the true ins and outs of predictive analytics.
SXSW SXSW InteractiveSaturday, March 14, 11am CT, Austin. Infer’s co-founder and CEO Vik Singh will lead a panel titled “All Signs Point to Yes – Predictive is Here” with other predictive pioneers Jonathan Foley, vice president of science at Gild, and Karl Rumelhart, vice president of products at Gainsight.
Oracle Modern Marketing ExperienceWednesday, April 1, 2:30pm PT, Las Vegas. Infer’s chief revenue officer, Jim Herbold, and Chris Bondhus, Director of Demand Gen at Brightcove, will discuss how predictive is helping marketers analyze more data and drive down customer acquisition costs.
2015-02-23_09-21-12 The Marketing Nation SummitApril 13-15, San Francisco. Speakers Baxter Denney, director of marketing operations at New Relic, and Ash Alhashim, director of sales and marketing development at Optimizely, will join Jamie Grenney of Infer to share personal insights about using fit and behavioral signals to pinpoint which prospects are worthy of your time, energy, and campaign dollars.
2015-02-23_09-26-55 SiriusDecisions Summit – May 12-14, Nashville. Xactly’s chief marketing officer, Scott Broomfield, will detail how the company leverages predictive intelligence to achieve lift for both inbound and outbound sales. In a second case study session, Greg Forrest, director of marketing operations at Concur, will share tips on how to introduce predictive to your sales team and measure success.
2015-02-23_10-01-35 Gainsight PulseMay 12-13, San Francisco. Infer will sponsor a booth where attendees can learn how predictive drives remarkable business results at every stage in the customer funnel.

We’ll also be hosting exclusive dinners and parties in top cities such as San Francisco, Boston, Seattle, Austin… If we are coming to your city, let us know!

Your Dreamforce 2014 Reading List

DreamforceArguably one of the hottest cloud events of the year is quickly approaching, and like many folks we’re gearing up for another exciting Dreamforce in San Francisco this month. With lots of Salesforce-related buzz going around, including rumors of an Analytics Cloud announcement, we thought we’d share a reading list to help everyone get up to speed. Here are a few articles that will get you ready for some quality Dreamforce networking:

Marc Benioff’s leak of the imminent Salesforce Analytics Cloud announcement probably peaked your interest. Check out these thoughts from our head of marketing, Jamie Grenney, about whether this move will shake up the predictive space.

“Salesforce is putting the spotlight on the data-driven sales and marketing movement, and asking companies to re-imagine how they operate based on data. While rear-view analytics are great, they can be even better when complemented with forward-looking predictions.”

Salesforce’s recent acquisition of RelateIQ is sure to be another hot topic at Dreamforce. Read what our CEO, Vik Singh, had to say about it in VentureBeat. Feel free to share your thoughts below about whether Salesforce is really ready to integrate predictive capabilities.

“As the world moves to predictive, the big question is if these automation players can integrate predictive properly. Is Salesforce.com ready to make the hard trade-offs to support predictive-first by designing a system around data intelligence? Or will third parties be able to innovate faster outside the core?”

Vik also recently expounded upon the Predictive-First” revolution in TechCrunch, addressing how this new era of applications is changing enterprise software. His article is a great read for anyone following this space.

“By focusing on predictive as your key product differentiator, you can more easily prioritize a minimum viable product that is intuitive and powerful.”

SiriusDecisions Webinar: How to Evaluate Predictive Lead Scoring Vendors

Predictive scoring is all the rage amongst data-driven marketers, but how do you know which vendor is best? If you want to hit a home run for your B2B company, it’s time to educate yourself on what exactly predictive lead scoring is, and how you can choose the right partner to help you hit it out of the park.

Register-TodayInfer invites you to join one of the authors of SiriusDecisions’ new Field Guide to Predictive Lead Scoring for a free educational webinar.

Wednesday, September 24, 10:30 – 11:30am PT

SiriusDecisons

The presentation will cover:

  • The difference between predictive and traditional lead scoring
  • Key questions to ask when evaluating predictive vendors
  • Pitfalls to avoid when selecting a predictive lead scoring partner
  • Real-world predictive lead scoring success stories and use cases

Join Us at Marketo’s Marketing Nation Roadshow in SF

The Marketing Nation Roadshow is coming to San Francisco in just three short weeks, and we hope to see you there!  This free half-day event is a great place to network with other marketing innovators and share best practices for optimizing campaigns, nurturing leads, aligning sales and marketing, and driving customer loyalty.

Marketo Nation RoadshowInfer joined the Marketo Launchpoint ecosystem just under a year ago, and we’ve seen great success amongst joint customers like AdRoll, New Relic, Optimizely and Xactly, who use Infer with Marketo to instantly and accurately predict which of their incoming leads are the hottest.  One of the great things about using our solutions together is that we’ve already developed pre-built connectors, so Infer can quickly tap into important signals from your Marketo system in order to make the best predictions and power always-on marketing optimization.

State of Modern Marketing #BrightSpots

State of Modern MarketingLast night I had the opportunity to moderate a panel discussion at Nitro with marketing leaders from three amazing companies, each at different stages of growth. Zendesk had a successful IPO earlier this month, New Relic is clearly on that path, and RelateIQ has raised nearly $60M to compete for a share of the CRM market.

Our discussion was framed around “bright spots.” To be a successful marketer you often have to look outside your organization for inspiration. Who has had success? How did they do it? And why did it work so well? While you can follow the lead of your direct competitors, the most innovative companies expand their network and draw inspiration from bright spots they uncover.

Below are some of the highlights from our conversation.

Pulse 2014 #CustomerSuccess Conference

We’re excited to sponsor Pulse this week, the leading conference for customer success. The companies presenting include Gainsight, Zuora, Box, Zendesk, Tableau, Dropbox, Salesforce, Marketo, and Xactly. These are some of the fastest growing companies on the planet and many of them are also Infer customers.

If you’re at the conference this week let us know. We’d love to connect. @inferinc #customersuccess

Appirio

Sales 2.0 Conference – May 5-6

Sales 2.0

We’re really looking forward to Sales 2.0, Monday and Tuesday of next week. It is taking place at the Four Seasons Hotel.

If you’re able to attend, Infer is hosting a session on Moneyball for Sales featuring Jim Herbold, the former EVP of Sales at Box, and Suresh Khanna, SVP of Sales and Operations at AdRoll. It takes place Monday 1:15-1:55 pm.

Here are a couple of the other sessions at Sales 2.0 that should be interesting;

  • Real-Time Marketing & PR: David Meerman Scott, World-renowned Marketing Strategist and Best-selling Author.
  • New Trends in Sales-Performance Improvement for Sales Leaders: Tiffani Bova, Vice President, Distinguished Analyst, Gartner.
  • Aligning Sales and Marketing into a Single, Cohesive Sales-Acceleration Machine: Matt Heinz, President, Heinz Marketing.
Moneyball for Sales