We’re looking forward to the Marketo Summit next week. Over 3,500 marketers are converging on San Francisco.
If you’re going to be attending stop by our booth, or better yet let’s schedule a time to connect. We can put you in touch with Vik Singh our CEO, or another member of the executive team. If you’re interested in setting something up drop us a note.
October 23rd to 25th, Eloqua is hosting their annual conference for Modern Marketers. There are several terrific opportunities to see how forward thinking companies are using Infer and Eloqua together to dramatically increase conversion.
#1 Nitro Gets Top Spot on Eloqua Monthly Newsletter
In the October issue of Eloqua’s monthly newsletter, Nitro was featured front and center. Sean Zinsmeister has a great post on the Topliners Community explaining how they use predictive scoring to funnel leads down a B2B or B2C sales path. It is a quick two minute read. If you’re interested in talking with Sean reach out over LinkedIn and see if you can connect with him at the conference.
#2 Optimizing the Demand Waterfall with Predictive Scoring, Analytics & Eloqua Magic
Mark your calendars. Friday 10/25 from 11-12 in Continental 4. This is going to be a terrific session featuring Wade Tibke, Director of Demand Gen and Operations at Tableau.
At Infer we are incredibly fortunate to work with some of the smartest and most innovative sales and marketing pros around. Last week we hosted a great event in San Francisco for some of the champions from our Bay Area customers — our first Infer Customer Summit. It’s was a wonderful opportunity to network and share best practices.
What makes data rich? Quantity, Quality, Variety. Infer uses all three to predict winners. We look at hundreds of data points from lots of different sources. The customer’s data, data we’ve acquired through partnerships, and signals we get from crawling the web. As an example, we might have several sources to understand company size or employee count. We can look at the different signals, their sources, and Infer which one is the best.
We had a terrific event today in San Francisco with a bunch of hyper-growth companies. It was great to network and share ideas. If you’d like to join our next event in San Francisco, contact us and we’ll provide more details.