Introducing Similar Won Accounts for Infer Glance Sales Intelligence

Similar Won Accounts is the newest enhancement to the Infer Glance Sales Intelligence suite of products. With Glance Similar Won Accounts, sales and marketing users can gain immediately insights when researching prospects. This new feature analyzes closed won historical data from a customer’s CRM, and instantly identifies which current customers are most similar to the company being researched by the user. This information can then be used to deliver highly personalized and relevant messaging to prospects while also reducing the amount of time required for reps to craft their outreach. All of these benefits come together to ensure increased rep productivity, higher prospect engagement rates, and greater opportunity pipeline.

Infer Glance Sales Intelligence now includes Similar Won Account data to enable reps to make informed prospecting decisions

The Glance “Similar Won Accounts” feature bases its findings on the following criteria:

  • Competitors – Find current customers who are direct competitors to that prospect
  • Industry – Identify current customers in the same industry as the prospect
  • Revenue – Compare each prospect to current customers with similar annual revenue figures
  • Geography – Establish credibility with each prospect by referencing current customers headquartered in the same city
Similar Won Accounts provides analysis in four areas of similarity: Competitors, Industry, Revenue, and Geography


If you are interested in learning more about the new Glance Similar Won Account offering, please contact

Infer Extends Profile Management to the Oracle Marketing Cloud

Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management

We’re excited to announce that Infer Profile Management now supports Eloqua engagement data, allowing customers to take their segmentation and profiling one step further and ensure that they’re sending the right message to the right person at the right time. While customers like Tableau and Avalara have been using Infer Predictive Scoring with Eloqua for a while, we’re happy to now extend that seamless connection to users of the Infer Profile Management platform as well.

For those who aren’t yet familiar with Infer Profile Management, it’s a self-service solution that gives marketers and sales reps unprecedented control in targeting their ideal customer profiles for more personalized outreach. The platform joins your company’s internal records with signals from Infer’s data cloud, which contains hundreds of individual attributes and useful data points for use in segmenting your database. With this full spectrum of information, Infer Profile Management lets you easily build profiles over lead, contact, account and opportunity data directly from your CRM system. To bring this to life, here’s a real-world use case of Infer Profile Management from our customer Looker:

In addition to engagement data from sources like Google Analytics and Marketo, Eloqua data can now be pulled directly into the Profile Management interface so you can build dynamic segments at the lead, contact and account levels. Once you decide to publish these profiles, Infer will index your entire CRM system to identify any leads, contact and/or accounts that meet your specific definitions of engagement (such as “Infer A-Accounts, that attended a webinar in the last month and use Amazon Web Services”), and then tag those records across your systems for follow up.

Infer Profile Management’s addition of Eloqua engagement data allows you to:

  • Enhance your account-based sales and marketing tactics by immediately tagging engaged accounts in your CRM for more aggressive follow up at the right times
  • Gain visibility into your most highly-engaged accounts and contacts
  • Easily hyper-target your database in order to deliver personalized follow up based on specific behaviors and engagement
  • Bridge the sales and marketing divide by making Eloqua’s marketing engagement data more useful and accessible for sales

Contact us today for a demo of how Profile Management can help you connect, define and engage your prospect database.


Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities

Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem

Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. The latest improvements to Infer Glance, a sales and account intelligence application, as well as Infer’s new predictive behavior scoring for Salesforce Pardot, reflect the company’s strategy to continue deepening integrations with other enterprise systems. Infer’s open architecture makes it easy for sales reps and marketers to infuse predictive intelligence into their decision-making in order to close deals more quickly.

The significant product improvements we’ve made in 2016 reflect how we’re helping businesses reimagine automation through data science,” said Vik Singh, CEO and co-founder of Infer. “The market for AI solutions is rapidly expanding, and Infer fuels predictive adoption by serving as a guide that intelligently and continuously identifies revenue whitespace in a company’s funnel. In just a few years, I’m confident that every modern enterprise with a CRM system will also be leveraging predictive analytics and AI to supercharge its revenue growth.”

Infer Glance Sales Intelligence Powers More Productive Conversations

Smart Signals: Account-Based Data Append & Enrichment for Salesforce


Account-Based Data Append & EnrichmentWe’re excited to announce our latest enhancement to the Infer Smart Signals account-based data append and
enrichment product. Instead of requiring a custom-built Salesforce package per customer, we are now offering fully self service Smart Signals to all Salesforce users. Through the Infer portal (, customers are able select the data they want to append to their records in Salesforce, as well as the specific fields to which they want to append.

This new Self Service release provides unlimited access to Infer’s data cloud with over 400 unique signals including many of Infer’s proprietary, web-crawled data. You can view the complete list of technographic and demographic signals available to append in this help center article.

By allowing customers the ability to append the individual signals to any field on any record, Infer is continuing to lead the way in providing transparency into its core data stack.


If you are interested in learning more about the new Self Service Smart Signals offering for Salesforce, please contact

Infer’s Year in Review: Goodbye 2016, Hello 2017! (INFOGRAPHIC)

As we move into 2017, we can’t help but take a moment to reflect on everything that our team has accomplished this past year. We’ve released new products, hired new leadership team members, sponsored some incredible industry events, broken company records and so much more.

Here’s a hearty thank you to all of the folks who have not only helped us reach these milestones, but made the journey fun along the way. To our employees, customers and partners — thank you for making the Infer community a vibrant, educational and exceptional group to be a part of. We look forward to exciting new things to come in 2017!

Infer Year-in-review 2016


Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Press Release: New Integration Marks Significant Expansion of Infer’s Open Ecosystem, with Over a Dozen Pre-Built Connectors

Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. With this integration, Infer now supports all of the major customer relationship management (CRM) and marketing automation (MA) platforms, and offers more connectors than any vendor in its industry. By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, Infer helps businesses fuel more intelligent, successful customer growth strategies.

Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales, Salesforce CRM, Marketo, Oracle AppCloud, Pardot, HubSpot and Google Analytics. It also pushes out data signals, predictions, profile segments and other useful insights to sales management and engagement applications – including AdRoll, LeanData and Velocify – in order to orchestrate a variety of go-to-market workflows across automation platforms. Finally, Infer delivers its predictive intelligence to analytics systems like Microsoft Power BI, InsightSquared and Tableau to drive transparency through next-generation sales and marketing management reporting. Infer’s predictive platform can also seamlessly connect with any other system via open REST application programming interfaces (APIs).

Platform Updates: New Infer Portal Interface and Behavior Model Support for Infer Glance

Predictive Marketing Platform Updates August 2016

We’re excited to share all of our newest product features and updates for our October 2016 release in greater detail below:

New Infer Platform Interface

The new Infer Platform Interface is now live at for all current customers. In order to better streamline the user experience across all of our products, our core offerings are now available together under a single unified experience, including Profile Management, Behavior / Fit Models, and Predictive Lead Generation (Net-New). We’ve also enhanced many of these products by providing additional data and insights in the solution, such as:


In Depth: New Salesforce Reporting Package

salesforce reporting

We’re excited to announce the newest version of our Salesforce Reporting Package. Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is:

  • Accelerating your top of funnel efforts
  • Adding pipeline through your ABM campaigns
  • Refocusing your reps’ efforts on your best prospects

What’s New?

This new package includes 24 new and updated reports which cover Accounts, Contacts, Leads and Opportunity data in Salesforce. These reports are customized for both predictive Fit scoring models as well as Behavior scoring models.

List of New Salesforce Reports

How do I use it?

  • Create ABM Dashboards to identify your best Accounts and measure their pipeline velocity
  • Customize Dashboards over objects such as Leads, Contacts, Accounts or Opportunities to see the ROI of predictive scoring on your business

How do I get started?

Current Customers

  • All current Infer customers with the latest version of the scoring package are eligible to install this new reporting package
  • Contact your Account Manager today for assistance with installing and customizing these reports

Not a Customer?

  • Contact today to get started with Infer

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence

Infer Inc., a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. Designed to deliver deeper insight into the untapped revenue opportunities within a business’ existing pipeline, Infer’s rich reports help sales and marketing leaders easily find deals that will close quickly. The package combines Infer’s valuable predictions, buyer signals and scores in meaningful, detailed data visualizations.