It’s great to see the smart folks over at Concur be recognized for their impressive results with our predictive lead scoring. CRM’s 2015 Market Elite Customer Company winners all demonstrate how technology can impact operating costs and efficiency, and Concur is no exception. Here’s an excerpt from the company’s profile in this month’s issue of CRM Magazine:
Infer’s predictive lead scoring helps Concur close more deals more quickly
The Infer solution helps Concur identify and prioritize the marketing-qualified leads that are most likely to convert to closed deals. It pulls in thousands of external signals, going well beyond what most organizations track in their basic CRM and marketing automation tools.
“We’re finding leads a lot quicker and getting them into the pipeline a lot faster,” Forrest states proudly, “and we’re closing at a much higher rate.”
Based on the results Concur has seen in the first six months, the company is expanding the Infer solution to its cross-selling and upselling activities, account scoring, and direct marketing.
- Five thousand marketing-qualified leads were uncovered in its database, leading to a dramatic run-rate increase.
- The number of leads converted to closed deals tripled.
- Conversion rates increased by 150 percent, from 0.8 percent to 2 percent.
- Closed deals for new solutions were boosted by 76 percent.
For more details, check out the magazine’s full story on Concur.