DNN Boosts Marketing ROI and Conversions with Predictive
January 3, 2017
It’s always a pleasure to uncover a new predictive innovator in our customer community, especially when they tell us that they were able to make an impact within just one week of adopting Infer. For example, content management software company DNN saw a 25% jump in its lead-to-opportunity conversions with Infer, along with a 75% jump in conversations to MQLs for its top group of leads. This success was the result of using Infer’s predictive models to find DNN’s highest revenue potential prospects, and gaining clear visibility into which sources and marketing channels generate the very best leads.
We recently had the pleasure of sitting down with Franck Ardourel, DNN’s director of marketing, who elaborated on the impact Infer’s predictive sales and marketing platform has had on his organization:
Additionally, you can download the full snapshot to learn more about how DNN is using Infer Predictive Scoring to:
- Identify the leads most likely to convert to customers.
- Improve sales prioritization, and increase new business opportunity conversion rates.
- Optimize lead gen acquisition programs in order to consistently produce higher quality leads and increase ROI.
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