Fit Scoring | Infer

Fit Scoring

Infer appends thousands of data points to every record in your database and uses machine learning to create a predictive model of your ideal customer profile.Instantly score each new lead for immediate insight into how likely they are to buy.

How Fit Scoring Works

Plug in your databases

Connect Infer to your CRM and marketing automation platform.

Append thousands of data points to each record

Automatically enrich your database with thousands of demographic, firmographic and technographic data points.

Use machine learning to model your customer

Infer pairs you with a data scientist to create machine learning models of your unique ideal customer and the behavior triggers that can tell you they’re ready to buy.

Automatically score each new record

Infer automatically scores each new record in your database and feeds it back to your CRM and marketing automation platform.

The Science Of Fit Modeling

Infer’s machine learning algorithms assign predictive values to thousands of signals including company size, geography, revenue, industry social presence and technology.

Infer’s machine learning algorithms assign predictive values to thousands of signals including company size, geography, revenue, industry social presence and technology.

Want to see how this plays out with your own data?

Request a proof of concept model

Predictive vs. Traditional Lead Scoring

Traditional lead scoring strings together a series of best guesses about who your buyer is and how to know when they’re in-market. Infer uses machine learning to answer those questions with uncanny accuracy.

A complete picture of your buyer:

With only an email address, Infer brings in thousands of datapoints you don’t have access to.

Deep signals:

Traditional scoring assigns points for only the most basic signals like title, country and industry.Infer’s AI-based approach goes deeper with fit scores that factor in more granular signals like zip code, company technology, website rank, social presence as well as advanced spam detection.

Yes, we connect to your tech stack

Infer’s flexible API library connects to just about anything, including all top CRMs and marketing automation platforms. Your sales and marketing teams will be able to see scoring and key signals right on each record.

Every company should use predictive analytics to gain clear customer parameters that the whole organization can agree on - now that we have predictive scores, I'll never go back. Our Infer model makes all the difference when it comes to sales and marketing alignment.

Nick Ezzo VP of Demand Generation

  • 9.6x

    Conversion improvement

  • 51%

    Won business from “A” leads

  • +30%

    Higher deal size

Read The Full Story

Supercharge your sales and marketing productivity in days, not months.

“Predictive lead scoring is an automated, data-driven way for businesses to determine which prospects are most likely to convert, and which are going to have the biggest revenue impact. It’s always-on optimization.”

Learn how to target the best leads in your pipeline with predictive lead scoring in our eBook.

Read Now

Infer Fit Scoring Resources