Predictive Scoring - Fit | Infer

Fit Scoring

Infer appends thousands of data points to every record in your database and uses machine learning to create a predictive model of your ideal customer profile. Instantly score each new lead for immediate insight into how likely they are to buy.

How Fit Scoring Works

Connect To Your Databases

Connect Infer to your Marketing Automation Platform and CRM with a live API connection.

Enrich Your Data

We enrich your data with thousands of data points from our proprietary database of firmographic, demographic and technographic intelligence on more than 19 million companies and 42 million prospects. Take each record from name, email and phone number to a fully fleshed-out profile including everything from company size to the technology they use.

Use Machine Learning to Find Patterns

Then Infer uses advanced machine learning to discover hidden patterns within your enriched data to see which prospects are ready to buy.

Develop Your Roadmap

Infer combines the two models into a matrix that gives you a perfect roadmap for your sales team. No more guessing about who to call next or ignoring good leads that are stuck in nurture.

Deploy Across Your Stack

Each lead’s score is instantly uploaded into your CRM or Marketing Automation Platform so sales and marketing teams can start acting on that intelligence immediately.

The Science Of Fit Modeling

Infer’s machine learning algorithms assign predictive values to thousands of signals including company size, geography, revenue, industry social presence and technology.

Infer’s machine learning algorithms assign predictive values to thousands of signals including company size, geography, revenue, industry social presence and technology.

Want to see how this plays out with your own data?

Request a proof of concept model

Predictive vs. Traditional Lead Scoring

Traditional lead scoring strings together a series of best guesses about who your buyer is and how to know when they’re in-market. Infer uses machine learning to answer those questions with uncanny accuracy.

A complete picture of your buyer:

With only an email address, Infer brings in thousands of datapoints you don’t have access to.

Deep signals:

Traditional scoring assigns points for only the most basic signals like title, country and industry. Infer’s AI-based approach goes deeper with fit scores that factor in more granular signals like zip code, company technology, website rank, social presence as well as advanced spam detection.

Yes, we connect to your tech stack

Infer’s flexible API library connects to just about anything, including all top CRMs and marketing automation platforms. Your sales and marketing teams will be able to see scoring and key signals right on each record.

Every company should use predictive analytics to gain clear customer parameters that the whole organization can agree on. Now that we have predictive scores, I'll never go back. Our Infer model makes all the difference when it comes to sales and marketing alignment.

Nick Ezzo VP of Demand Generation

  • 9.6x

    Conversion improvement

  • 51%

    Won business from “A” leads

  • +30%

    Higher deal size

Read The Full Story

Supercharge your sales and marketing productivity in days, not months.

“Predictive lead scoring is an automated, data-driven way for businesses to determine which prospects are most likely to convert, and which are going to have the biggest revenue impact. It’s always-on optimization.”

Learn how to target the best leads in your pipeline with predictive lead scoring in our eBook.

Read Now

Infer Fit Scoring Resources