Jeff Canada - Getting Personal From Top of Funnel to Advocacy | Infer

by - 1:11 min read

Jeff Canada of Quantcast on Getting Personal All The Way from Top of Funnel to Advocacy [Podcast]

This week, we’re joined by Jeff Canada, Global Marketing Operations Manager at Quantcast to talk about the greatest challenges to the modern marketer: personalization, localization, the death of the newsletter and more!

[soundcloud url=”https://api.soundcloud.com/tracks/298848954″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /]

[podcast-buttons itunes=”https://itunes.apple.com/us/podcast/stack-and-flow/id1165966151?mt=2&ls=1″ soundcloud=”https://soundcloud.com/stackandflow/jeff-canada-quantcast” stitcher=”https://www.stitcher.com//podcast/stack-and-flow/e/48591573?autoplay=true”]

Guest Bio:

Jeff is a global revenue marketing professional with over 10 years of experience creating results-driven programs. A proud 3x Marketo Champion, Jeff leads a team of Marketing Ops professionals at Quantcast.

Episode Breakdown:

  • Lessons learned from thousands of Marketo instances
  • The unique challenges of localization – generating content all around the world
  • Real time inbound email hygiene as lead generation
  • and getting more personal than the generic newsletter

Love what you hear? Get Stack & Flow delivered straight to your inbox.cta-email-subscribe

We’re always looking for inspiration, so please drop us a line if there’s any topics you’d like us to cover or any guests you’d like to see interviewed — please feel free to comment below or fill out the suggestion form on the Stack & Flow website. If you love what you hear, please leave us a review on iTunes.