Jeff Canada of Quantcast on Getting Personal All The Way from Top of Funnel to Advocacy [Podcast]

This week, we’re joined by Jeff Canada, Global Marketing Operations Manager at Quantcast to talk about the greatest challenges to the modern marketer: personalization, localization, the death of the newsletter and more!

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Guest Bio:

Jeff is a global revenue marketing professional with over 10 years of experience creating results-driven programs. A proud 3x Marketo Champion, Jeff leads a team of Marketing Ops professionals at Quantcast.

Episode Breakdown:

  • Lessons learned from thousands of Marketo instances
  • The unique challenges of localization – generating content all around the world
  • Real time inbound email hygiene as lead generation
  • and getting more personal than the generic newsletter

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