Instantly score each new lead for immediate insight into how likely they are to buy. Infer applies thousands of data points and machine learning to create a predictive model of your ideal customer profile.

How Fit Scoring Works

Connect To Your Databases

Connect Infer to your marketing automation platform and CRM with a live API connection.

Enrich Your Data

We enrich your data with thousands of data points from our proprietary database of firmographic, demographic and technographic intelligence on more than 19 million companies and 42 million prospects. This is used to build a fully fleshed-out profile including everything from company size to the technology they use.

Use Machine Learning To Find Patterns

Next, Infer applies advanced machine learning to discover hidden patterns within your enriched data to see which prospects are ready to buy.

Develop Your Roadmap

Infer combines this information into a matrix that gives you a perfect roadmap for your sales team. No more guessing about who to call next or ignoring good leads that are stuck in nurture.

Deploy Across Your Stack

Each lead’s score is instantly uploaded into your CRM or marketing automation platform so sales and marketing teams can start acting on that intelligence immediately.


Infer’s machine learning algorithms assign predictive values to thousands of data points including company size, geography, revenue, industry social presence and technology.

With precise lead scores from Infer, your sales and marketing teams know exactly which opportunities to focus on – improving productivity and win rates.


Traditional lead scoring strings together a series of best guesses about who your buyer is and when they’re in-market. Infer uses machine learning to answer those questions with uncanny accuracy.

A Complete Picture Of Your Buyer

With only an email address, Infer brings in thousands of data points you don’t have access to.

Deep Signals

Traditional scoring assigns points for only the most basic signals like title, country and industry. Infer’s AI-based approach goes deeper, with fit scores that factor in more granular signals like zip code, company technology, website rank and social presence, as well as advanced spam detection.


Infer’s flexible API library connects to just about anything, including all top CRMs and marketing automation platforms. Your sales and marketing teams will be able to see scoring and key signals right on each record.

Every company should use predictive analytics to gain clear customer parameters that the whole organization can agree on. Now that we have predictive scores, I’ll never go back. Our Infer model makes all the difference when it comes to sales and marketing alignment.

Nick Ezzo

VP of Demand Generation

9.6 x
Conversion improvement
51 %
Won business from “A” leads
+ 30 %
Higher deal size

Supercharge your sales and marketing productivity in days, not months.

“Predictive lead scoring is an automated, data-driven way for businesses to determine which prospects are most likely to convert, and which are going to have the biggest revenue impact. It’s always-on optimization.”

Learn how to target the best leads in your pipeline with predictive lead scoring.