Accurately segment and target prospects across multiple databases using Infer’s data cloud. Get a statistically-proven model that helps iterate your demand gen programs quickly and shows you the best campaigns to spend money on.

How Buyer Profiles Work

Plug in your databases

Connect Infer to your CRM and marketing automation platform.

Define your profiles

Drill down into your data to see how different buyer profiles perform at each stage of your funnel. Identify high-performing segments to target with demand generation programs or segment for targeted nurture programs.

Enhance your marketing programs

Use profile tags to target your messaging to selected groups, improve nurture campaigns with the content they want and ensure no lead gets lost in nurture.


Stop making decisions about demand gen campaigns based on gut instinct. With Buyer Profiles, you can see exactly what programs are working and what your buyers are looking for.

Iterate more quickly in your demand gen operations and invest more in the programs that are converting leads. You can also see what your buyers are looking for and what they’re responding to. Stop letting good leads die in nurture. Give them exactly what they’re looking for.

Want to see how this plays out with your own data?


Infer’s flexible API library connects to just about anything, including all top CRMs and marketing automation platforms. Your sales and marketing teams will be able to see scoring and key signals right on each record.

The next big step we’re really excited about is getting smarter with our advertising through predictive. Infer lets us look at acquisition channels based on who’s coming in, so we can tell exactly which ones are sending us the most good-fit and poor-fit leads.

We can now look at more meaningful metrics than volume alone, and have already identified channels that deliver 50% Infer A-Leads versus our standard ratio, which is eight bad leads for every one good lead.

Nicholas Heim

Director of Inbound Marketing

+ 4 x
engagement from top leads
+ 4 x
more quality leads identified through marketing channels
5 – 10 %
reached impressive conversion rates

Supercharge your sales and marketing productivity in days, not months.

“Go beyond lead/contact volume to understand how ‘good’ a profile is with statistically significant pipeline metrics that are displayed instantly inline as you work.”

Learn more about how to use AI-fueled predictive lead scoring in your demand gen programs in our eBook.