With Infer’s Smart Signals, all you need is an email address to access hundreds of technographic and firmographic signals for all your prospects – right in Salesforce. It’s easy to segment the data by values and use it for event invites, targeted campaigns and more.

How Smart Signals Works

Select the type of record you want to append

To publish a new signal, choose from accounts, contacts, leads and opportunities.

Append the data to each record

Once you’ve selected the type of record, find the perfect technographic or firmographic signals from the hundreds available in Infer’s data cloud.

View the relevant fields

Once appended, see all the relevant values you’ve selected for each record right in Salesforce.


Infer’s flexible API library connects to just about anything, including all top CRMs and marketing automation platforms. Your sales and marketing teams will be able to see scoring and key signals right on each record.

Every company should use predictive analytics to gain clear customer parameters that the whole organization can agree on. Now that we have predictive scores, I’ll never go back. Our Infer model makes all the difference when it comes to sales and marketing alignment.

Nick Ezzo

VP of Demand Generation

4 x
increase in sales response time
40 hrs/m
on automated account research
4 x
more revenue than average now generated by top 20% of leads

Supercharge your sales and marketing productivity in days, not months.

“Predictive lead scoring is an automated, data-driven way for businesses to determine which prospects are most likely to convert, and which are going to have the biggest revenue impact. It’s always-on optimization.”

Learn how to target the best leads in your pipeline with predictive lead scoring.