Infer takes the mystery out of lead scores. See what’s behind every score with a simple explanation attached to every Salesforce record. No black boxes – we show you exactly why this lead is ready to convert. Give your sales team the information they need to close more deals.


Increase Rep Performance. Drive more productive conversations while cutting down on research time by using our detailed summary of intelligence on each lead, contact, account and opportunity in Salesforce.


  • Speed up deal progression
  • Increase new pipeline
  • Reduce research time
  • Train new reps faster

How Predictive Account Scoring Works

Connect To Your Databases

Connect Infer to your marketing automation platform and CRM with a live API connection.

Enrich Your Data

We enrich your data with thousands of data points from our proprietary database of firmographic, demographic and technographic intelligence on more than 19 million companies and 42 million prospects. This is used to build a fully fleshed-out profile including everything from company size to the technology they use.

Use Machine Learning To Find Patterns

Next, Infer applies advanced machine learning to discover hidden patterns within your enriched data to see which prospects are ready to buy.

Develop Your Roadmap

Infer combines this information into a matrix that gives you a perfect roadmap for your sales team. No more guessing about who to call next or ignoring good leads that are stuck in nurture.

Deploy Across Your Stack

Each lead’s score is instantly uploaded into your CRM or marketing automation platform so sales and marketing teams can start acting on that intelligence immediately.


Infer’s flexible API library connects to just about anything, including all top CRMs and marketing automation platforms. Your sales and marketing teams will be able to see scoring and key signals right on each record.

Infer is a key enabler of our data-driven culture, and Infer Glance makes predictive lead scoring even easier to deploy throughout our sales and marketing teams. The insights and predictions that Infer provides us are key to finding high-value prospects for sales and marketing to prioritize.

Nick Ezzo

VP of Demand Generation

Supercharge your sales and marketing productivity in days, not months.

“By filtering out the noise and focusing reps where they’ve got the best shot at winning, you can unlock enormous value for your company.”

Learn how segmenting your leads will help your sales reps laser focus on only the best opportunities and stop wasting time on leads that are just dead weight in our eBook, “Sales Prioritization: Aligning Effort With Impact.”