Infer Joins New Salesforce Analytics Cloud Ecosystem to Advance Predictive-First Sales and Marketing Intelligence
November 19, 2014
Press Release: Infer’s predictive intelligence platform harnesses the power of Salesforce Analytics Cloud to give business users accurate, forward-looking sales and marketing insight on any device
Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced it has joined the Salesforce Analytics Cloud ecosystem. Infer helps businesses predict and prioritize the highest potential sales and marketing prospects by using advanced data science and external signals from the web. Many fast-growing companies – including AdRoll, Box, New Relic, Optimizely and Xactly – already use Infer Scores inside of their Salesforce Dashboards to unlock revenue. Salesforce Analytics Cloud now empowers Infer’s customers with a whole new level of insight across the sales and marketing funnel.
Salesforce Analytics Cloud is the first cloud analytics platform designed for every business user, making it easier than ever for anyone to explore data, uncover new insights and take action instantly from any device. By combining Infer’s forward-looking analytics with the powerful visualizations and mobility of the Analytics Cloud, sales and marketing teams can identify with statistical accuracy which prospects are most likely to buy, and compare top prospect volumes across territories, industries, reps, support cases or marketing campaigns. As a result, companies can double-down on their best customers and achieve significant lifts in win rates, lead conversions, average deal size and customer satisfaction.
“Since bringing in Infer, our whole business has pivoted around predictive lead scoring,” said Randhir Vieira, vice president of products and marketing at Mindflash. “Rather than spreading our resources thin, we assess every interaction we log into Salesforce based on its impact to our Infer A-Leads and focus on the relationships that add the most value.”
“At Infer, we take a highly scientific approach to solving the complex challenge of pinpointing a company’s ideal buyers, and are computing over 50 million predictions every quarter,” said Vik Singh, co-founder and CEO of Infer. “By infusing these revenue-driving insights into the Salesforce Analytics Cloud, we’ll empower businesses to more deeply analyze and optimize their sales and marketing activities around the prospects that are most likely to convert.”
Infer and Salesforce Analytics Cloud Empower Customers to Transform Data into Business Insight
Infer’s predictive scoring platform mines companies’ historical customer data from CRM and marketing automation systems, and pulls in valuable data points about an individual and the organization they work for – such as website and email clicks, free trial usage, relevant job postings, patent filings, social presence, and even the technology vendors they use. Infer then uses advanced information retrieval and machine learning algorithms to deliver actionable insights into Salesforce, or other applications, instantly and continuously.
Infer’s powerful behavior scoring solution also predicts how soon a prospect will buy by analyzing activities tracked in a company’s marketing automation system. Infer mines and performs predictive analytics on an extensive range of behavior signals, including activity spikes and declines as well as sustained engagement. Infer Scores can be used to filter out bad leads, prioritize follow up efforts, measure marketing effectiveness, and extract more value out of a nurture database.
“The convergence of mobile, social and cloud computing has sparked a data revolution, and companies today must leverage data-driven insights to connect with their customers in a whole new way,” said Keith Bigelow, senior vice president and general manager, Salesforce Analytics Cloud, Salesforce. “Salesforce Analytics Cloud is the first cloud analytics platform designed for every business user. With partners such as Infer joining the Analytics Cloud ecosystem, companies can extend analytics for every business need, making it easier than ever for anyone to explore and share data instantly, uncover new insights and take action from anywhere.”
Salesforce Analytics Cloud Opens Up Insights From Every Data Source—Now Anyone Can Build and Deploy Analytics for Any Business Need
Powered by the Wave Platform, the Salesforce Analytics Cloud enables admins, analysts, IT and developers to work closely with business leaders to empower everyone to make smarter, data-driven decisions in seconds. Wave is natively integrated with the Salesforce1 Platform and shares the same trusted single sign-on, data security and compliance features of the platform. This enables users to quickly drag and drop data from Salesforce, including data from partner apps built on the platform, to deploy sales, service and marketing analytics apps. In addition, developers and IT can use Wave APIs and other data connectors to easily connect to third-party data sources—from structured SAP and Oracle data to unstructured machine and social data. And because Wave is a platform, developers can also build custom analytics apps for any business function, or embed analytics into a new generation of apps and connected products for customers.
Founded in 2010, Infer delivers predictive business applications that help companies win more customers. It leverages proven data science to rapidly model the untapped data sitting in enterprises, along with thousands of external signals from the web. Customers include several large businesses and numerous high growth companies like AdRoll, Cloudera, New Relic, Nitro, SurveyMonkey, Tableau, Xactly and Zendesk. Headquartered in Palo Alto, California, Infer is funded by leading investors, including Redpoint Ventures, Andreessen Horowitz, Social+Capital Partnership, Sutter Hill Ventures and Nexus Venture Partners.
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