Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
May 5, 2016
Press Release: New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth
Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, today announced the latest release of its Profile Management platform, including new quick-start features, personalized profile recommendations and a free 14-day trial. This update enables companies to instantly deploy Infer’s unique profiling solution and conduct more targeted, high-value outreach to potential buyers. As a result, customers like Avalara, Host Analytics, New Relic, Social Tables and UserVoice are uncovering new growth and expansion opportunities, resulting in revenue increases upwards of 15 percent.
Many businesses have adopted predictive lead scoring over the past few years, but are now recognizing that opaque scores alone are not enough to drive truly data-driven segmentation or other go-to-market strategies. To empower marketing teams with more transparency and control, Infer launched its Profile Management platform, which helps companies develop ideal target profiles based on valuable signals that previously remained behind the scores. By providing access to key attributes — including thousands of Infer’s proprietary signals and customer data from a company’s internal systems — in a single location, the self-service platform helps marketers more deeply segment leads, accounts and opportunities. As a result, businesses can better prioritize high-quality prospects, deliver more personalized messaging and increase conversions.
“Infer is at the forefront of the movement to democratize data science by empowering go-to-market teams. Our novel self-service platform gives sales and marketing more hands-on control by letting them mine our vast library of external signals, build data-rich profiles, and then sync those profiles across all of their key systems,” said Vik Singh, co-founder and CEO of Infer. “Infer Profile Management is a proven, open platform that sets the stage for broad adoption of groundbreaking predictive modeling and profiling technologies, which should be at the core of every company’s sales and marketing stack.”
The Infer Profile Management platform is designed for companies of any size and users of all data-expertise levels. Now anyone can use it to easily build and segment ideal target profiles within minutes via new features such as:
- Free Trial and Quick-Start Capabilities: As of today, users can sign up online for a free 14-day trial of the Infer Profile Management platform, and within a few clicks start creating customer profiles. Leveraging a pre-built connector for Salesforce.com, the platform quickly combines a company’s prospect data with Infer’s proprietary signals. With these attributes, marketers can develop descriptive, actionable customer profiles — all without help from IT or professional services. After upgrading, companies can also take advantage of Infer’s full suite of connectors, including integrations with Marketo, Google Analytics and a variety of other systems.
- Custom Profile Recommendations: The platform kick-starts the profiling process by leveraging proven best practices from similar businesses to make profile recommendations based on a company’s own products, business model, or customers. Marketers and salespeople can immediately choose a profile template from Infer’s suggestions, and then customize it further.
- Expanded Profile Types: Sales and marketing teams can now define profiles over ‘Accounts’ and ‘Opportunities,’ in addition to ‘Leads’ and ‘Contacts.’ These new profile types help companies easily integrate predictive into their existing account-based marketing workflows and other programs, regardless of how they use Salesforce or where a lead is in the customer funnel.
“With Infer Profile Management, we have a simple, streamlined way to tap into all of our data sources, build hyper-targeted customer profiles, and deploy highly personalized campaigns to them,” said Trevor Lynn, chief marketing officer of Social Tables. “Predictive has helped us to establish a scalable process in which our sales team aggressively engages with specific high-potential buyer profiles, while we route lower priority profiles through automated nurture tracks. As a result of better targeting and personalizing our outreach in this way, revenue is up by seven percent after only a few months, our opportunity pipeline has increased by $500,000 a month, and average deal sizes have grown by 10 percent.”
Since the launch of Infer Profile Management in the fall of 2015, the company has added new features, including a Net-New Profile Builder that helps businesses identify new leads and accounts not currently in their database. Infer also expanded its library of signals with new technographic data, and added Marketo behavioral activity to the platform’s wide range of existing input signals. Finally, Infer extended its third-party ecosystem with expanded Marketo and Salesforce campaign integrations. This builds upon current connectors that trigger next-best actions for specific profiles through engagement systems like AdRoll, Outreach, Terminus and others.
To begin a 14-day free trial of Infer Profile Management, visit infer.com/free-trial. Additionally, attendees of Marketo’s Marketing Nation Summit in Las Vegas can visit Infer’s booth #706 from May 9-12 to receive a demo and learn more about its predictive-first solutions.
Founded in 2010, Infer delivers a predictive sales and marketing platform that helps companies win more customers. It leverages proven data science to rapidly model the untapped customer profile data sitting in an enterprise, along with thousands of signals from the web, and help drive a company’s growth strategy through valuable predictive workflows. Customers include over 120 high growth companies and large enterprises like AdRoll, Atlassian, Cloudera, Concur, New Relic, Tableau, Xactly and Zendesk. Headquartered in Mountain View, California, Infer is funded by leading investors, including Redpoint Ventures, Andreessen Horowitz, Social+Capital Partnership, Sutter Hill Ventures and Nexus Venture Partners.
Transform Your Pipeline Today
See Firsthand How Infer Uses Your Own Data To Create Custom Scoring Models