Predictive Sales & Marketing Newsletter | Infer

Infer Newsletter

Traditional lead scoring strings together a series of best guesses about who your buyer is and how to know when they’re in-market. Infer uses machine learning to answer those questions with uncanny accuracy.

Stay up-to-date with the latest predictive marketing innovation, tactics, strategies and more

How would you change your strategy if you knew what leads were going to close?

How We Create Your Personalized Model:

  1. We take the CSV file of your lead scoring data and divide it into two chunks: training and testing
  2. We use 60% of your data to create your Proof of Concept model and train it
  3. We use the remaining 40% of your data to test your new model
  4. Our data scientist walks you through your model, showing you your fit score and how many leads are just deadweight
  5. We take the CSV file of your lead scoring data and divide it into two chunks: training and testing
  6. You walk away knowing exactly which leads are most likely to close, confident that your sales team isn’t wasting its time

Are you ready to solve your biggest work headache? Get a lead scoring model that finally works.