SMART SIGNALS
DATA APPEND &
ENRICHMENT

With Infer’s Smart Signals, all you need is an email address to access hundreds of technographic and firmographic signals for all your prospects – right in Salesforce. It’s easy to segment the data by values and use it for event invites, targeted campaigns and more.

How Smart Signals Works

Select the type of record you want to append

To publish a new signal, choose from accounts, contacts, leads and opportunities.

Append the data to each record

Once you’ve selected the type of record, find the perfect technographic or firmographic signals from the hundreds available in Infer’s data cloud.

View the relevant fields

Once appended, see all the relevant values you’ve selected for each record right in Salesforce.

YES, WE CONNECT TO YOUR TECH STACK

Infer’s flexible API library connects to just about anything, including all top CRMs and marketing automation platforms. Your sales and marketing teams will be able to see scoring and key signals right on each record.

Every company should use predictive analytics to gain clear customer parameters that the whole organization can agree on. Now that we have predictive scores, I’ll never go back. Our Infer model makes all the difference when it comes to sales and marketing alignment.

Nick Ezzo

VP of Demand Generation

4 x
increase in sales response time
40 hrs/m
on automated account research
4 x
more revenue than average now generated by top 20% of leads

Supercharge your sales and marketing productivity in days, not months.

“Predictive lead scoring is an automated, data-driven way for businesses to determine which prospects are most likely to convert, and which are going to have the biggest revenue impact. It’s always-on optimization.”

Learn how to target the best leads in your pipeline with predictive lead scoring.

BUYER PROFILES

Accurately segment and target prospects across multiple databases using Infer’s data cloud. Get a statistically-proven model that helps iterate your demand gen programs quickly and shows you the best campaigns to spend money on.

How Buyer Profiles Work

Plug in your databases

Connect Infer to your CRM and marketing automation platform.

Define your profiles

Drill down into your data to see how different buyer profiles perform at each stage of your funnel. Identify high-performing segments to target with demand generation programs or segment for targeted nurture programs.

Enhance your marketing programs

Use profile tags to target your messaging to selected groups, improve nurture campaigns with the content they want and ensure no lead gets lost in nurture.

THE SCIENCE OF
BUYER PROFILES

Stop making decisions about demand gen campaigns based on gut instinct. With Buyer Profiles, you can see exactly what programs are working and what your buyers are looking for.

Iterate more quickly in your demand gen operations and invest more in the programs that are converting leads. You can also see what your buyers are looking for and what they’re responding to. Stop letting good leads die in nurture. Give them exactly what they’re looking for.

Want to see how this plays out with your own data?

YES, WE CONNECT TO YOUR TECH STACK

Infer’s flexible API library connects to just about anything, including all top CRMs and marketing automation platforms. Your sales and marketing teams will be able to see scoring and key signals right on each record.

The next big step we’re really excited about is getting smarter with our advertising through predictive. Infer lets us look at acquisition channels based on who’s coming in, so we can tell exactly which ones are sending us the most good-fit and poor-fit leads.

We can now look at more meaningful metrics than volume alone, and have already identified channels that deliver 50% Infer A-Leads versus our standard ratio, which is eight bad leads for every one good lead.

Nicholas Heim

Director of Inbound Marketing

+ 4 x
engagement from top leads
+ 4 x
more quality leads identified through marketing channels
5 – 10 %
reached impressive conversion rates

Supercharge your sales and marketing productivity in days, not months.

“Go beyond lead/contact volume to understand how ‘good’ a profile is with statistically significant pipeline metrics that are displayed instantly inline as you work.”

Learn more about how to use AI-fueled predictive lead scoring in your demand gen programs in our eBook.

GLANCE SALES INTELLIGENCE

Infer takes the mystery out of lead scores. See what’s behind every score with a simple explanation attached to every Salesforce record. No black boxes – we show you exactly why this lead is ready to convert. Give your sales team the information they need to close more deals.

REVEAL INFER
SCORES DIRECTLY
ON YOUR LEADS

Increase Rep Performance. Drive more productive conversations while cutting down on research time by using our detailed summary of intelligence on each lead, contact, account and opportunity in Salesforce.

WITH INFER’S
GLANCE, YOU CAN

  • Speed up deal progression
  • Increase new pipeline
  • Reduce research time
  • Train new reps faster

How Predictive Account Scoring Works

Connect To Your Databases

Connect Infer to your marketing automation platform and CRM with a live API connection.

Enrich Your Data

We enrich your data with thousands of data points from our proprietary database of firmographic, demographic and technographic intelligence on more than 19 million companies and 42 million prospects. This is used to build a fully fleshed-out profile including everything from company size to the technology they use.

Use Machine Learning To Find Patterns

Next, Infer applies advanced machine learning to discover hidden patterns within your enriched data to see which prospects are ready to buy.

Develop Your Roadmap

Infer combines this information into a matrix that gives you a perfect roadmap for your sales team. No more guessing about who to call next or ignoring good leads that are stuck in nurture.

Deploy Across Your Stack

Each lead’s score is instantly uploaded into your CRM or marketing automation platform so sales and marketing teams can start acting on that intelligence immediately.

YES, WE CONNECT TO YOUR TECH STACK

Infer’s flexible API library connects to just about anything, including all top CRMs and marketing automation platforms. Your sales and marketing teams will be able to see scoring and key signals right on each record.

Infer is a key enabler of our data-driven culture, and Infer Glance makes predictive lead scoring even easier to deploy throughout our sales and marketing teams. The insights and predictions that Infer provides us are key to finding high-value prospects for sales and marketing to prioritize.

Nick Ezzo

VP of Demand Generation

Supercharge your sales and marketing productivity in days, not months.

“By filtering out the noise and focusing reps where they’ve got the best shot at winning, you can unlock enormous value for your company.”

Learn how segmenting your leads will help your sales reps laser focus on only the best opportunities and stop wasting time on leads that are just dead weight in our eBook, “Sales Prioritization: Aligning Effort With Impact.”

CRM & MARKETING AUTOMATION PLATFORM INTEGRATIONS

Infer seamlessly connects to any CRM, account-based reporting software and marketing automation platforms including Salesforce, Marketo, InsightSquared, Engagio, Terminus and more. Our flexible API library integrates with any platform your business uses, so implementing Infer is stress-free.

FEATURED INTEGRATIONS

Infer’s flexible API library connects to just about anything, including all top CRMs and marketing automation platforms.
Your reps will be able to see scoring and key signals right on each record.

How CRM & Marketing Automation Platform Integrations Work

Connect To Your Databases

Connect Infer to your marketing automation platform and CRM with a live API connection.

Enrich Your Data

We enrich your data with thousands of data points from our proprietary database of firmographic, demographic and technographic intelligence on more than 19 million companies and 42 million prospects. This is used to build a fully fleshed-out profile including everything from company size to the technology they use.

Use Machine Learning To Find Patterns

Next, Infer applies advanced machine learning to discover hidden patterns within your enriched data to see which prospects are ready to buy.

Develop Your Roadmap

Infer combines this information into a matrix that gives you a perfect roadmap for your sales team. No more guessing about who to call next or ignoring good leads that are stuck in nurture.

Deploy Across Your Stack

Each lead’s score is instantly uploaded into your CRM or marketing automation platform so sales and marketing teams can start acting on that intelligence immediately.

Supercharge your sales and marketing productivity in days, not months.

GROW YOUR BOOKINGS UP TO 50%. GUARANTEED.

The best lead scoring in the world is useless unless you can use it to take action. SmartFunnel takes you beyond lead scoring. We use your prospect data to create a roadmap for every lead. You can instantly prioritize the most engaged leads for sales. For marketing, SmartFunnel helps you drive conversions on your top and mid-funnel leads to fuel pipeline growth. Just follow our recommendations and we guarantee you’ll increase your bookings up to 50% in 12 months.

How SmartFunnel Works

Analyze Your Funnel

Infer’s data science team will use fit and behavior models to align Infer scores to the top, middle and bottom of your funnel stages. This gives you perfect clarity about what stage each lead is in during their buying journey.

Analyze Your Nurture Emails

We’ll analyze the last four months of data from your marketing automation platform to determine which nurture campaigns fueled the most revenue growth.

Identify Top-Performing Emails

Our data scientists provide a report with recommendations on the top-performing emails at each stage of your funnel. This gives you actionable intelligence on how to push great prospects at the top of the funnel down to the bottom.

Route Your Hottest Leads To Sales

We’ll work with your CRM and marketing automation operations team to route the hottest leads to sales for immediate follow-up, ensuring that your sales team never misses a potential buyer.

Trigger Nurture Emails Based On Funnel Stage

We’ll also help you set up dynamic email lists based on Infer scores so that you can always send the right email at the right time.

Get A Roadmap For Every Lead

Infer’s SmartFunnel gives you clear recommendations on the best-converting nurture tactics and contact cadences for each stage of the funnel. We guarantee that you’ll see your bookings grow up to 50% in 12 months. If you don’t see these results, we’ll refund the entire year’s fees for Infer.

Supercharge your sales and marketing productivity in days, not months.