SIDE-BY-SIDE COMPARISON:

Infer vs.
Everstring

Find the right predictive lead scoring platform for you

Predictive Lead Scoring shouldn’t be buried in a complicated ABM platform. Infer focuses on the most accurate scoring with industry-leading AI and a dedicated data scientist optimizing your fit and behavior models. We’re so confident in our ability to improve closed deals and pipeline by up to 50% that we guarantee it.

Full-service optimization

Models need to be continually serviced and optimized to deliver the best results. Infer’s all-inclusive pricing gives you the features, integrations and people to make your lead scoring successful.

Infer

Everstring

Dedicated Customer Success Manager
Dedicated Data Scientist
Transparent all-inclusive pricing
Up to 50% more closed deals and pipeline guaranteed
CRM integrations
Marketing automation platform integrations
Unlimited records scored
Quarterly retrain of the model

Scoring Technology

While net-new leads sound appealing, they are often from outdated and ineffective content syndication sources. Infer prioritizes your existing leads using thousands of signals, fills in data gaps with the most current information and delivers scores to sales and marketing so they can act on them in real time.

Infer

Everstring

Intuitive, simple UX
Account Fit Scoring
Account Behavior Scoring
Net new leads
Glance Sales Intelligence
Data Append
SmartFunnel
Buyer Profiles

Want to see more? Compare Infer against:

Hear It From Our Customers

  1. “The next big step we’re really excited about is getting smarter with our advertising through predictive. Infer lets us look at acquisition channels based on who’s coming in, so we can tell exactly which ones are sending us the most good-fit and poor-fit leads. We can now look at more meaningful metrics than volume alone, and have already identified channels that deliver 50% Infer A-Leads versus our standard ratio, which is eight bad leads for every one good lead.”

    Nicholas Heim – Director of Inbound Marketing, HotJar
  2. “By adding Infer Predictive Scoring into our reps’ existing workflows, we were able to boost conversions for our largest category of leads from 1% to 8.3% – which drove a huge increase in efficiency across the team.”

    Carolyn Wellsfry Cheng – Senior Manager of Demand Generation, ShoreTel
  3. “Infer is truly the master of the predictive analytics and scoring domain, and its team works hard to help us grow our business. We got started with predictive scoring in only one week and have since increased the overall volume and quality of leads that marketing delivers to sales, while also improving the ROI of our marketing programs across the board.”

    Franck Ardourel – Director of Marketing, DNN Software

Want to see how this plays out with your own data?

Predictive Lead Scoring shouldn’t be buried in a complicated ABM platform. Infer focuses on the most accurate scoring with industry-leading AI and a dedicated data scientist optimizing your fit and behavior models. We’re so confident in our ability to improve closed deals and pipeline by up to 50%, that we guarantee it.

SIDE-BY-SIDE COMPARISON:

Infer vs.
6Sense

Find the right predictive lead scoring platform for you

Predictive Lead Scoring shouldn’t be buried in a complicated ABM platform. Infer focuses on the most accurate scoring with industry-leading AI and a dedicated data scientist optimizing your fit and behavior models. We’re so confident in our ability to improve closed deals and pipeline by up to 50% that we guarantee it.

Full-service optimization

Models need to be continually serviced and optimized to deliver the best results. Infer’s all-inclusive pricing gives you the features, integrations and people to make your lead scoring successful.

Infer

Everstring

Dedicated Customer Success Manager
Dedicated Data Scientist
Transparent all-inclusive pricing
Up to 50% more closed deals and pipeline guaranteed
CRM integrations
Marketing automation platform integrations
Unlimited records scored
Quarterly retrain of the model

Scoring Technology

While net-new leads sound appealing, they are often from outdated and ineffective content syndication sources. Infer prioritizes your existing leads using thousands of signals, fills in data gaps with the most current information and delivers scores to sales and marketing so they can act on them in real time.

Infer

Everstring

Intuitive, simple UX
Account Fit Scoring
Account Behavior Scoring
Net new leads
Glance Sales Intelligence
Data Append
SmartFunnel
Buyer Profiles

Want to see more? Compare Infer against:

Hear It From Our Customers

  1. “The next big step we’re really excited about is getting smarter with our advertising through predictive. Infer lets us look at acquisition channels based on who’s coming in, so we can tell exactly which ones are sending us the most good-fit and poor-fit leads. We can now look at more meaningful metrics than volume alone, and have already identified channels that deliver 50% Infer A-Leads versus our standard ratio, which is eight bad leads for every one good lead.”

    Nicholas Heim – Director of Inbound Marketing, HotJar
  2. “By adding Infer Predictive Scoring into our reps’ existing workflows, we were able to boost conversions for our largest category of leads from 1% to 8.3% – which drove a huge increase in efficiency across the team.”

    Carolyn Wellsfry Cheng – Senior Manager of Demand Generation, ShoreTel
  3. “Infer is truly the master of the predictive analytics and scoring domain, and its team works hard to help us grow our business. We got started with predictive scoring in only one week and have since increased the overall volume and quality of leads that marketing delivers to sales, while also improving the ROI of our marketing programs across the board.”

    Franck Ardourel – Director of Marketing, DNN Software

Want to see how this plays out with your own data?

Predictive Lead Scoring shouldn’t be buried in a complicated ABM platform. Infer focuses on the most accurate scoring with industry-leading AI and a dedicated data scientist optimizing your fit and behavior models. We’re so confident in our ability to improve closed deals and pipeline by up to 50%, that we guarantee it.

SIDE-BY-SIDE COMPARISON:

Infer vs.
Mintigo

Find the right predictive lead scoring platform for you

Predictive Lead Scoring shouldn’t be buried in a complicated ABM platform. Infer focuses on the most accurate scoring with industry-leading AI and a dedicated data scientist optimizing your fit and behavior models. We’re so confident in our ability to improve closed deals and pipeline by up to 50% that we guarantee it.

Full-service optimization

Models need to be continually serviced and optimized to deliver the best results. Infer’s all-inclusive pricing gives you the features, integrations and people to make your lead scoring successful.

Infer

Everstring

Dedicated Customer Success Manager
Dedicated Data Scientist
Transparent all-inclusive pricing
Up to 50% more closed deals and pipeline guaranteed
CRM integrations
Marketing automation platform integrations
Unlimited records scored
Quarterly retrain of the model

Scoring Technology

While net-new leads sound appealing, they are often from outdated and ineffective content syndication sources. Infer prioritizes your existing leads using thousands of signals, fills in data gaps with the most current information and delivers scores to sales and marketing so they can act on them in real time.

Infer

Everstring

Intuitive, simple UX
Account Fit Scoring
Account Behavior Scoring
Net new leads
Glance Sales Intelligence
Data Append
SmartFunnel
Buyer Profiles

Want to see more? Compare Infer against:

Hear It From Our Customers

  1. “The next big step we’re really excited about is getting smarter with our advertising through predictive. Infer lets us look at acquisition channels based on who’s coming in, so we can tell exactly which ones are sending us the most good-fit and poor-fit leads. We can now look at more meaningful metrics than volume alone, and have already identified channels that deliver 50% Infer A-Leads versus our standard ratio, which is eight bad leads for every one good lead.”

    Nicholas Heim – Director of Inbound Marketing, HotJar
  2. “By adding Infer Predictive Scoring into our reps’ existing workflows, we were able to boost conversions for our largest category of leads from 1% to 8.3% – which drove a huge increase in efficiency across the team.”

    Carolyn Wellsfry Cheng – Senior Manager of Demand Generation, ShoreTel
  3. “Infer is truly the master of the predictive analytics and scoring domain, and its team works hard to help us grow our business. We got started with predictive scoring in only one week and have since increased the overall volume and quality of leads that marketing delivers to sales, while also improving the ROI of our marketing programs across the board.”

    Franck Ardourel – Director of Marketing, DNN Software

Want to see how this plays out with your own data?

Predictive Lead Scoring shouldn’t be buried in a complicated ABM platform. Infer focuses on the most accurate scoring with industry-leading AI and a dedicated data scientist optimizing your fit and behavior models. We’re so confident in our ability to improve closed deals and pipeline by up to 50%, that we guarantee it.

Predictive Lead Scoring Designed to Accelerate Agile, Fast-Growing Companies

More pipeline. More closed deals. See the impact in days, not months – with the most predictive lead scoring platform on the market

See Infer In Action

How will Infer transform your sales and demand generation? Find out now.

Better Lead Scoring = More Pipeline

Infer Spots The Best Prospects In Your Database Using On-Site Behavior & Demographic Data

Fit score

Instantly enrich leads with hundreds of data points from third-party sources, and score them against a machine learning-created model of your ideal customer profile.

Behavior model

Only Infer uses data science to model prospect behavior on your own site to pinpoint the hidden signals that indicate intent to buy in the very near term.

Fit score + behavior model

Pair the two to get the predictive power of knowing exactly who to call and when. Immediately improve demand generation programs to focus on the campaigns creating the highest-value leads.

Prioritize your sales team’s efforts on the deals they can win.

How Does Infer Work?

We Leverage Data Science And AI To Take The Guesswork Out Of Lead Scoring

  • Immediately identify and prioritize top leads for your sales team to focus on
  • Uncover great prospects stranded in nurture
  • Better allocate resources with instant feedback on which campaigns produce quality leads
  • Move leads more quickly through the pipeline
  • Increase productivity by filtering out bad leads before they reach your sales team
  • And it’s up and running in 30 days or less!

Transparent Pricing, No Hidden Fees

Better Results At A Better Price

Unlike other lead scoring platforms that surprise you with service and onboarding fees, Infer’s transparent pricing structure includes everything you need at one low cost:

  • The Infer platform and models
  • API connectors to your CRM and marketing automation system
  • Unlimited model upgrades and tweaks
  • Dedicated access to a data scientist to align your models to your business goals
  • White glove onboarding and support

Completely Replace Manual Lead Scoring

Stop Wasting Time And Resources Just Guessing At Your Customers’ Motivations

Traditional Lead Scoring VS. The Infer Method

Infer uses the most advanced predictive intelligence to provide accurate, personalized lead scoring so you can easily identify the value of each user’s unique actions and behaviors.

You’ll never again have to worry about missing a great opportunity or chasing the wrong lead

  • Based best guesses vs. advanced predictive intelligence
  • Manual input vs. machine fed
  • Human error vs. statistically proven to be accurate every time

See How Infer Optimizes Your Sales And Marketing Funnels

Discover what makes Infer the highest-rated predictive marketing and ABM solution.

Join The Infer Community

  1. “The next big step we’re really excited about is getting smarter with our advertising through predictive. Infer lets us look at acquisition channels based on who’s coming in, so we can tell exactly which ones are sending us the most good-fit and poor-fit leads. We can now look at more meaningful metrics than volume alone, and have already identified channels that deliver 50% Infer A-Leads versus our standard ratio, which is eight bad leads for every one good lead.”

    Nicholas Heim – Director of Inbound Marketing, Hotjar
  2. “By adding Infer Predictive Scoring into our reps’ existing workflows, we were able to boost conversions for our largest category of leads from 1% to 8.3% – which drove a huge increase in efficiency across the team.”

    Carolyn Wellsfry Cheng – Senior Manager of Demand Generation, ShoreTel
  3. “Infer is truly the master of the predictive analytics and scoring domain, and its team works hard to help us grow our business. We got started with predictive scoring in only one week and have since increased the overall volume and quality of leads that marketing delivers to sales, while also improving the ROI of our marketing programs across the board.”

    Franck Ardourel – Director of Marketing, DNN Corp.

Deliver More Pipeline

  • Surface good leads that are getting missed or stuck in nurture
  • Run smarter campaigns, predict performance and make real-time adjustments

Supercharge Sales Productivity

  • Move faster and immediately route high scoring leads to sales
  • Increase your conversion rate while filtering out bad leads before they hit Salesforce

Make Smarter Decisions

  • Route leads with full confidence that you’re focusing on the right customers
  • Infer is constantly adding new signals, evolving the models and building new connection points, so you stay one step ahead of the competition
  1. Fit Scoring

    Infer fit models automatically research every prospect and identify those that are a good fit to buy your product.

  2. Behavior Scoring

    Infer’s behavioral models mine the full spectrum of activity data inside your marketing automation platform to help you identify which prospects are in-market and ready to buy.

  3. Account-Based Marketing

    Infer’s predictive platform is the fastest, most effective way to define high-value profiles for sales and marketing to focus on.

  4. Predictive Lead Generation

    Fuel account-based marketing and outbound efforts by feeding high-potential lists of accounts and contacts into the top of your funnel.

How Infer Cuts Through The Complexity

Connect To Your Databases

Connect Infer to your marketing automation platform and CRM with a live API connection.

Enrich Your Data

We enrich your data with thousands of data points from our proprietary database of firmographic, demographic and technographic intelligence on more than 19 million companies and 42 million prospects. This is used to build a fully fleshed-out profile including everything from company size to the technology they use.

Use Machine Learning To Find Patterns

Next, Infer applies advanced machine learning to discover hidden patterns within your enriched data to see which prospects are ready to buy.

Develop Your Roadmap

Infer combines this information into a matrix that gives you a perfect roadmap for your sales team. No more guessing about who to call next or ignoring good leads that are stuck in nurture.

Deploy Across Your Stack

Each lead’s score is instantly uploaded into your CRM or marketing automation platform so sales and marketing teams can start acting on that intelligence immediately.

Frequently Asked Questions

  • 1. How is Infer different than traditional lead scoring?

    Many marketing automation systems support lead scoring. So how is Infer different?

    • Infer adds thousands of signals mined from across the web and your website
    • Infer applies machine learning to weigh each signal appropriately
    • Infer is able to automatically adjust to new signal and market dynamics
    • Infer can accurately determine “fit” on the first touch

    For more information on what sets Infer apart, click here.

  • 2. What external signals does Infer track?

    Our system pulls in several thousands of external signals, going well beyond what most organizations track in Salesforce.com or other CRM and marketing automation tools.

    Broadly speaking, Infer gets these signals from three sources: crawling the web, purchasing data and inferring signals from raw data sources.

    For more specific examples of the external data we use In Infer’s models, click here.

  • 3. Does predictive scoring work if I’ve got bad data?

    Our platform was designed to handle bad data. All that we really need to build the model is historical outcomes (which prospects converted and which prospects went on to become customers). We don’t require super clean customer profile data.

    To learn more about what data we need, click here.

  • 4. Does predictive scoring work if I’m trying to enter a new market?

    The short answer is yes. Predictive scoring can be extremely helpful in breaking into new markets.

    To find out more about the value predictive lead scoring can offer to someone pushing into a new market, click here.

  • 5. Which is more important when scoring leads, fit or behavior?

    While both ingredients provide valuable data points, the first question to ask about any lead is fit — does it look like your existing customers? If the prospect is not a fit for your product, it doesn’t matter how engaged they are; they’re not likely to buy.

    To learn more on how a fit-first approach increases the quality of your pipeline, click here.

Transform Your Pipeline Today

See Firsthand How Infer Uses Your Own Data To Create Custom Scoring Models

Predictive lead scoring is the breakthrough you have been missing.

Optimize campaigns, accelerate your pipeline, and improve close rates with AI-powered predictive marketing.

Ditch Traditional Lead Scoring

Imagine what you could do if your lead scoring actually worked

Traditional lead scoring strings together a series of best guesses about who your buyer is and how to know when they’re in-market. Infer uses machine learning to answer those questions with uncanny accuracy.

With advanced data modeling of your
buyers and their journey you can:

Get your sales reps focused on the deals they can close

See immediate improvements in MQL-to-SQL efficiency by automatically prioritizing the best leads for your sales team and filtering out the dead weight.

Throw your investments behind campaigns generating great leads

Stop waiting for long sales cycles to play out. Predictive lead scoring gives you instant feedback on which campaigns and programs are producing high-quality prospects so you can double down on what’s working.

Uncover in-market buyers trapped in nurture campaigns

You know there are prospects in your database who are just about ready to buy but haven’t raised their hand. We can tell you exactly who they are.

Get a clear view of your true target buyer profile

Automatically generate buyer profiles based on data science.

Grow your pipeline with lead scoring that
actually works

  1. Fit Scoring

    Infer fit models automatically research every prospect and identify those that are a good fit to buy your product.

  2. Behavior Scoring

    Infer’s behavioral models mine the full spectrum of activity data inside your marketing automation platform to help you identify which prospects are in-market and ready to buy.

  3. Account-Based Marketing

    Infer’s predictive platform is the fastest, most effective way to define high-value profiles for sales and marketing to focus on.

  4. Predictive Lead Generation

    Fuel account-based marketing and outbound efforts by feeding high-potential lists of accounts and contacts into the top of your funnel.

HOW IT WORKS

Plug in your databases

Connect Infer to your CRM and marketing automation platform.

Append thousands of data points to each record

Automatically enrich your database with thousands of demographic, firmographic and technographic data points.

Use machine learning to model your customer

Infer pairs you with a data scientist to create machine learning models of your unique ideal customer and the behavior triggers that can tell you they’re ready to buy.

Automatically score each new record

Infer automatically scores each new record in your database and feeds it back to your CRM and marketing automation platform.

Why not get a demo?

(We’re really nice. We promise you’ll like us)

WHAT DOES PREDICTIVE MODELING LOOK LIKE?

A 360° view of your customer and their buying journey

Fit Model:

A perfect understanding of your target buyer

Behavior Model:

Uncover the hidden buying signals in your prospects’ behavior

Predictive Matrix:

A map of who is likely to buy and when

REAL RESULTS

In days, not months

9.6 x
Conversion Improvement
51 %
Won Business from “A” Lead
30 %
Higher Deal Size

Frequently Asked Questions

  • 1. How is Infer different than traditional lead scoring?

    Many marketing automation systems support lead scoring. So how is Infer different?

    • Infer adds thousands of signals mined from across the web and your website
    • Infer applies machine learning to weigh each signal appropriately
    • Infer is able to automatically adjust to new signal and market dynamics
    • Infer can accurately determine “fit” on the first touch

    For more information on what sets Infer apart, click here.

  • 2. What external signals does Infer track?

    Our system pulls in several thousands of external signals, going well beyond what most organizations track in Salesforce.com or other CRM and marketing automation tools.

    Broadly speaking, Infer gets these signals from three sources: crawling the web, purchasing data and inferring signals from raw data sources.

    For more specific examples of the external data we use In Infer’s models, click here.

  • 3. Does predictive scoring work if I’ve got bad data?

    Our platform was designed to handle bad data. All that we really need to build the model is historical outcomes (which prospects converted and which prospects went on to become customers). We don’t require super clean customer profile data.

    To learn more about what data we need, click here.

  • 4. Does predictive scoring work if I’m trying to enter a new market?

    The short answer is yes. Predictive scoring can be extremely helpful in breaking into new markets.

    To find out more about the value predictive lead scoring can offer to someone pushing into a new market, click here.

  • 5. Which is more important when scoring leads, fit or behavior?

    While both ingredients provide valuable data points, the first question to ask about any lead is fit — does it look like your existing customers? If the prospect is not a fit for your product, it doesn’t matter how engaged they are; they’re not likely to buy.

    To learn more on how a fit-first approach increases the quality of your pipeline, click here.

Manual lead scoring doesn’t work. Predictive lead scoring based on machine learning is the breakthrough you have been missing.

Optimize campaigns, accelerate your pipeline, and improve close rates with AI-powered predictive marketing.

WHAT IF YOU HAD A 6X INCREASE IN
CONVERSION RATES?

Infer tells you: Which accounts are ready to buy. Who your reps should call. What they should sell them.

Put Your Data To Work

Turn your ABM playbooks into actionable pipeline with predictive account selection

Traditional account selection brings together sales’ and marketing’s best guesses about who your buyer is and how to map out their journey. Infer uses machine learning to answer those questions with uncanny accuracy.

Account selection is the most foundational part of your ABM strategy. If you’re off by one degree when you start, you’ll end up miles away from where you want to go. Get it right with Infer.

With advanced data modeling of your
buyer and their journey you can:

Accurately identify your best targets

Use machine learning to automatically build your target account list of companies that are not only a perfect fit for your business but will produce the higher recurring revenue.

Prioritize Deals You Can Win

Increase sales and marketing productivity by running your plays on accounts that are statistically most likely to convert.

Personalize your outreach

Gain key insight into account buyer profiles to plan better sales conversations and improve the customer experience.

Increase your win rate

Give your sales team the power to know who to call and when. With predictive behavior modeling, you can know which prospects at your target companies are giving off buying signals.

Are you ready for Account-Based
Marketing to work?

  1. Fit Scoring

    Infer fit models automatically research every prospect and identify those that are a good fit to buy your product.

  2. Behavior Scoring

    Infer’s behavioral models mine the full spectrum of activity data inside your marketing automation platform to help you identify which prospects are in-market and ready to buy.

  3. Account-Based Marketing

    Infer’s predictive platform is the fastest, most effective way to define high-value profiles for sales and marketing to focus on.

  4. Predictive Lead Generation

    Fuel account-based marketing and outbound efforts by feeding high-potential lists of accounts and contacts into the top of your funnel.

HOW IT WORKS

Plug in your databases

Connect Infer to your CRM and marketing automation platform.

Append thousands of data points to each record

Infer instantly enriches your database with thousands of demographic, firmographic and technographic data points. We’ll also instantly match individual records to their account.

Use machine learning to model the ideal target for everything you sell

Infer pairs you with a data scientist to create machine learning models of your unique ideal account profile and the behavior triggers that can tell you they’re ready to buy.

Automatically generate a list of target accounts

Infer generates a list of accounts that fit the profiles where you’ve had the best success.

Why not get a demo?

(We’re really nice. We promise you’ll like us)

WHAT DOES PREDICTIVE MODELING LOOK LIKE?

A 360° view of your customer and their buying journey

Fit Model:

A perfect understanding of your target buyer

Behavior Model:

Uncover the hidden buying signals in your prospects’ behavior

Predictive Matrix:

A map of who is likely to buy and when

REAL RESULTS

In days, not months

9.6 x
Conversion Improvement
51 %
Won Business from “A” Lead
30 %
Higher Deal Size

Frequently Asked Questions

  • 1. How is Infer different than traditional lead scoring?

    Many marketing automation systems support lead scoring. So how is Infer different?

    • Infer adds thousands of signals mined from across the web and your website
    • Infer applies machine learning to weigh each signal appropriately
    • Infer is able to automatically adjust to new signal and market dynamics
    • Infer can accurately determine “fit” on the first touch

    For more information on what sets Infer apart, click here.

  • 2. What external signals does Infer track?

    Our system pulls in several thousands of external signals, going well beyond what most organizations track in Salesforce.com or other CRM and marketing automation tools.

    Broadly speaking, Infer gets these signals from three sources: crawling the web, purchasing data and inferring signals from raw data sources.

    For more specific examples of the external data we use In Infer’s models, click here.

  • 3. Does predictive scoring work if I’ve got bad data?

    Our platform was designed to handle bad data. All that we really need to build the model is historical outcomes (which prospects converted and which prospects went on to become customers). We don’t require super clean customer profile data.

    To learn more about what data we need, click here.

  • 4. Does predictive scoring work if I’m trying to enter a new market?

    The short answer is yes. Predictive scoring can be extremely helpful in breaking into new markets.

    To find out more about the value predictive lead scoring can offer to someone pushing into a new market, click here.

  • 5. Which is more important when scoring leads, fit or behavior?

    While both ingredients provide valuable data points, the first question to ask about any lead is fit — does it look like your existing customers? If the prospect is not a fit for your product, it doesn’t matter how engaged they are; they’re not likely to buy.

    To learn more on how a fit-first approach increases the quality of your pipeline, click here.

WHAT IF YOU HAD A 6X INCREASE IN CONVERSION RATES?

Infer tells you: Which accounts are ready to buy. Who your reps should call. What they should sell them.

Predictive Lead Scoring Designed to Accelerate Agile, Fast-Growing Companies

Spoiler Alert: There’s Going To Be Artificial Intelligence

See Infer In Action

How will Infer transform your sales and demand generation? Find out now.

Better Lead Scoring = More Pipeline

Infer Spots The Best Prospects In Your Database Using On-Site Behavior & Demographic Data

Immediately improve demand generation programs to focus on the campaigns creating the highest-value leads

Unlike traditional lead scoring, which relies on your best guesses about how to assign points to incomplete demographic information and actions within your marketing automation system, Infer uses machine learning to model your ideal prospect and instantly tell you who fits your true buyer profile and whether they’re in market.

Fit score

Instantly enrich leads with hundreds of data points from third-party sources, and score them against a machine learning-created model of your ideal customer profile.

Behavior model

Only Infer uses data science to model prospect behavior on your own site to pinpoint the hidden signals that indicate intent to buy in the very near term.

Fit score + behavior model

Pair the two to get the predictive power of knowing exactly who to call and when. Immediately improve demand generation programs to focus on the campaigns creating the highest-value leads.

Prioritize your sales team’s efforts on the deals they can win.

Replace Manual Lead Scoring With Our Upgraded Infer Method

Stop Wasting Time And Resources Just Guessing At Your Customers’ Motivations

Traditional Lead Scoring VS. The Infer Method

Infer uses the most advanced predictive intelligence to provide accurate, personalized lead scoring so you can easily identify the value of each user’s unique actions and behaviors.

You’ll never again have to worry about missing a great opportunity or chasing the wrong lead.

  • Based on best guesses vs. advanced predictive intelligence
  • Manual input vs. machine fed
  • Human error vs. statistically proven to be accurate every time

Integrate & Accelerate

Easily create a fully-integrated intelligent system with our library of API connectors. Access information from all of your favorite applications such as:

Bring predictive intelligence to any application or platform.

Transparent Pricing, No Hidden Fees

Better Results At A Better Price

Unlike other lead scoring platforms that surprise you with service and onboarding fees, Infer’s transparent pricing structure includes everything you need at one low cost:

  • The Infer platform and models
  • API connectors to your CRM and marketing automation system
  • Unlimited model upgrades and tweaks
  • Dedicated access to a data scientist to align your models to your business goals
  • White glove onboarding and support

How Does Infer Work?

We Leverage Data Science And AI To Take The Guesswork Out Of Lead Scoring

  • Immediately identify and prioritize top leads for your sales team to focus on
  • Uncover great prospects stranded in nurture
  • Better allocate resources with instant feedback on which campaigns produce quality leads
  • Move leads more quickly through the pipeline
  • Increase productivity by filtering out bad leads before they reach your sales team
  • And it’s up and running in 30 days or less!

See How Infer Optimizes Your Sales And Marketing Funnels

Discover what makes Infer the highest-rated predictive marketing and ABM solution.

We Value Our Customers

  1. “The next big step we’re really excited about is getting smarter with our advertising through predictive. Infer lets us look at acquisition channels based on who’s coming in, so we can tell exactly which ones are sending us the most good-fit and poor-fit leads. We can now look at more meaningful metrics than volume alone, and have already identified channels that deliver 50% Infer A-Leads versus our standard ratio, which is eight bad leads for every one good lead.”

    Nicholas Heim – Director of Inbound Marketing, Hotjar
  2. “By adding Infer Predictive Scoring into our reps’ existing workflows, we were able to boost conversions for our largest category of leads from 1% to 8.3% – which drove a huge increase in efficiency across the team.”

    Carolyn Wellsfry Cheng – Senior Manager of Demand Generation, ShoreTel
  3. “Infer is truly the master of the predictive analytics and scoring domain, and its team works hard to help us grow our business. We got started with predictive scoring in only one week and have since increased the overall volume and quality of leads that marketing delivers to sales, while also improving the ROI of our marketing programs across the board.”

    Franck Ardourel – Director of Marketing, DNN Corp.

Deliver More Pipeline

  • Surface good leads that are getting missed or stuck in nurture
  • Run smarter campaigns, predict performance and make real-time adjustments

Supercharge Sales Productivity

  • Move faster and immediately route high scoring leads to sales
  • Increase your conversion rate while filtering out bad leads before they hit Salesforce

Make Smarter Decisions

  • Route leads with full confidence that you’re focusing on the right customers
  • Infer is constantly adding new signals, evolving the models and building new connection points, so you stay one step ahead of the competition
  1. Fit Scoring

    Infer fit models automatically research every prospect and identify those that are a good fit to buy your product.

  2. Behavior Scoring

    Infer’s behavioral models mine the full spectrum of activity data inside your marketing automation platform to help you identify which prospects are in-market and ready to buy.

  3. Account-Based Marketing

    Infer’s predictive platform is the fastest, most effective way to define high-value profiles for sales and marketing to focus on.

  4. Predictive Lead Generation

    Fuel account-based marketing and outbound efforts by feeding high-potential lists of accounts and contacts into the top of your funnel.

How Infer Cuts Through The Complexity

Connect To Your Databases

Connect Infer to your marketing automation platform and CRM with a live API connection.

Enrich Your Data

We enrich your data with thousands of data points from our proprietary database of firmographic, demographic and technographic intelligence on more than 19 million companies and 42 million prospects. This is used to build a fully fleshed-out profile including everything from company size to the technology they use.

Use Machine Learning To Find Patterns

Next, Infer applies advanced machine learning to discover hidden patterns within your enriched data to see which prospects are ready to buy.

Develop Your Roadmap

Infer combines this information into a matrix that gives you a perfect roadmap for your sales team. No more guessing about who to call next or ignoring good leads that are stuck in nurture.

Deploy Across Your Stack

Each lead’s score is instantly uploaded into your CRM or marketing automation platform so sales and marketing teams can start acting on that intelligence immediately.

Frequently Asked Questions

  • 1. How is Infer different than traditional lead scoring?

    Many marketing automation systems support lead scoring. So how is Infer different?

    • Infer adds thousands of signals mined from across the web and your website
    • Infer applies machine learning to weigh each signal appropriately
    • Infer is able to automatically adjust to new signal and market dynamics
    • Infer can accurately determine “fit” on the first touch

    For more information on what sets Infer apart, click here.

  • 2. What external signals does Infer track?

    Our system pulls in several thousands of external signals, going well beyond what most organizations track in Salesforce.com or other CRM and marketing automation tools.

    Broadly speaking, Infer gets these signals from three sources: crawling the web, purchasing data and inferring signals from raw data sources.

    For more specific examples of the external data we use In Infer’s models, click here.

  • 3. Does predictive scoring work if I’ve got bad data?

    Our platform was designed to handle bad data. All that we really need to build the model is historical outcomes (which prospects converted and which prospects went on to become customers). We don’t require super clean customer profile data.

    To learn more about what data we need, click here.

  • 4. Does predictive scoring work if I’m trying to enter a new market?

    The short answer is yes. Predictive scoring can be extremely helpful in breaking into new markets.

    To find out more about the value predictive lead scoring can offer to someone pushing into a new market, click here.

  • 5. Which is more important when scoring leads, fit or behavior?

    While both ingredients provide valuable data points, the first question to ask about any lead is fit — does it look like your existing customers? If the prospect is not a fit for your product, it doesn’t matter how engaged they are; they’re not likely to buy.

    To learn more on how a fit-first approach increases the quality of your pipeline, click here.

Transform Your Pipeline Today

See Firsthand How Infer Uses Your Own Data To Create Custom Scoring Models

Predictive Lead Scoring Built to Accelerate Agile, Fast-Growing Companies

Better Scoring = More Pipeline + More Closed Deals

See Infer In Action

How will Infer transform your sales and demand generation? Find out now.

Lead Scoring that Actually Works

We Leverage Data Science And AI To Take The Guesswork Out Of Lead Scoring

  • Immediately identify and prioritize top leads for your sales team to focus on
  • Uncover great prospects stranded in nurture
  • Better allocate resources with instant feedback on which campaigns produce quality leads
  • Move leads more quickly through the pipeline
  • Increase productivity by filtering out bad leads before they reach your sales team
  • And it’s up and running in 30 days or less!

See How Infer Optimizes Your Sales And Marketing Funnels

Discover what makes Infer the highest-rated predictive marketing and ABM solution.

Join The Infer Community

  1. “The next big step we’re really excited about is getting smarter with our advertising through predictive. Infer lets us look at acquisition channels based on who’s coming in, so we can tell exactly which ones are sending us the most good-fit and poor-fit leads. We can now look at more meaningful metrics than volume alone, and have already identified channels that deliver 50% Infer A-Leads versus our standard ratio, which is eight bad leads for every one good lead.”

    Nicholas Heim – Director of Inbound Marketing, Hotjar
  2. “By adding Infer Predictive Scoring into our reps’ existing workflows, we were able to boost conversions for our largest category of leads from 1% to 8.3% – which drove a huge increase in efficiency across the team.”

    Carolyn Wellsfry Cheng – Senior Manager of Demand Generation, ShoreTel
  3. “Infer is truly the master of the predictive analytics and scoring domain, and its team works hard to help us grow our business. We got started with predictive scoring in only one week and have since increased the overall volume and quality of leads that marketing delivers to sales, while also improving the ROI of our marketing programs across the board.”

    Franck Ardourel – Director of Marketing, DNN Corp.

Deliver More Pipeline

  • Surface good leads that are getting missed or stuck in nurture
  • Run smarter campaigns, predict performance and make real-time adjustments

Supercharge Sales Productivity

  • Move faster and immediately route high scoring leads to sales
  • Increase your conversion rate while filtering out bad leads before they hit Salesforce

Make Smarter Decisions

  • Route leads with full confidence that you’re focusing on the right customers
  • Infer is constantly adding new signals, evolving the models and building new connection points, so you stay one step ahead of the competition
  1. Fit Scoring

    Infer fit models automatically research every prospect and identify those that are a good fit to buy your product.

  2. Behavior Scoring

    Infer’s behavioral models mine the full spectrum of activity data inside your marketing automation platform to help you identify which prospects are in-market and ready to buy.

  3. Account-Based Marketing

    Infer’s predictive platform is the fastest, most effective way to define high-value profiles for sales and marketing to focus on.

  4. Predictive Lead Generation

    Fuel account-based marketing and outbound efforts by feeding high-potential lists of accounts and contacts into the top of your funnel.

How Infer Cuts Through The Complexity

Connect To Your Databases

Connect Infer to your marketing automation platform and CRM with a live API connection.

Enrich Your Data

We enrich your data with thousands of data points from our proprietary database of firmographic, demographic and technographic intelligence on more than 19 million companies and 42 million prospects. This is used to build a fully fleshed-out profile including everything from company size to the technology they use.

Use Machine Learning To Find Patterns

Next, Infer applies advanced machine learning to discover hidden patterns within your enriched data to see which prospects are ready to buy.

Develop Your Roadmap

Infer combines this information into a matrix that gives you a perfect roadmap for your sales team. No more guessing about who to call next or ignoring good leads that are stuck in nurture.

Deploy Across Your Stack

Each lead’s score is instantly uploaded into your CRM or marketing automation platform so sales and marketing teams can start acting on that intelligence immediately.

Frequently Asked Questions

  • 1. How is Infer different than traditional lead scoring?

    Many marketing automation systems support lead scoring. So how is Infer different?

    • Infer adds thousands of signals mined from across the web and your website
    • Infer applies machine learning to weigh each signal appropriately
    • Infer is able to automatically adjust to new signal and market dynamics
    • Infer can accurately determine “fit” on the first touch

    For more information on what sets Infer apart, click here.

  • 2. What external signals does Infer track?

    Our system pulls in several thousands of external signals, going well beyond what most organizations track in Salesforce.com or other CRM and marketing automation tools.

    Broadly speaking, Infer gets these signals from three sources: crawling the web, purchasing data and inferring signals from raw data sources.

    For more specific examples of the external data we use In Infer’s models, click here.

  • 3. Does predictive scoring work if I’ve got bad data?

    Our platform was designed to handle bad data. All that we really need to build the model is historical outcomes (which prospects converted and which prospects went on to become customers). We don’t require super clean customer profile data.

    To learn more about what data we need, click here.

  • 4. Does predictive scoring work if I’m trying to enter a new market?

    The short answer is yes. Predictive scoring can be extremely helpful in breaking into new markets.

    To find out more about the value predictive lead scoring can offer to someone pushing into a new market, click here.

  • 5. Which is more important when scoring leads, fit or behavior?

    While both ingredients provide valuable data points, the first question to ask about any lead is fit — does it look like your existing customers? If the prospect is not a fit for your product, it doesn’t matter how engaged they are; they’re not likely to buy.

    To learn more on how a fit-first approach increases the quality of your pipeline, click here.

Transform Your Pipeline Today

See Firsthand How Infer Uses Your Own Data To Create Custom Scoring Models

It’s 6x easier to grow revenue from existing customers.

If only you knew which ones.

Infer tells you exactly who your reps should call and what to sell them.

MAKE THAT AGGRESSIVE GROWTH TARGET

Get your reps laser-focused on cross-sell/upsell opportunities they can win.

With traditional account planning, you’re at the mercy of your reps’ knowledge of their accounts. Guess what? They’re always wrong.

Infer uses data science to tell you exactly who’s most likely to buy what, so your team’s only working deals they can close.

With advanced data modeling, you can map your customer accounts to the products they’re most likely to buy next.

Identify Your Best Cross-Sell/Upsell Targets

Use machine learning to automatically map accounts to products in your portfolio.

Prioritize Deals You Can Win

Increase rep productivity by prioritizing accounts that are statistically most likely to close.

Increase Your Win Rate

Tell your sales team exactly who to call and when. With predictive behavior modeling you can know which prospects at your target companies are giving off buying signals.

Are you ready to win more deals?

  1. Fit Scoring

    Infer fit models automatically research every prospect and identify those that are a good fit to buy your product.

  2. Behavior Scoring

    Infer’s behavioral models mine the full spectrum of activity data inside your marketing automation platform to help you identify which prospects are in-market and ready to buy.

  3. Account-Based Marketing

    Infer’s predictive platform is the fastest, most effective way to define high-value profiles for sales and marketing to focus on.

  4. Predictive Lead Generation

    Fuel account-based marketing and outbound efforts by feeding high-potential lists of accounts and contacts into the top of your funnel.

HOW IT WORKS

Plug in your databases

Connect Infer to your CRM (and marketing automation platform, if you use one).

Append thousands of data points to each record

Infer instantly enriches your database with thousands of demographic, firmographic and technographic data points. We’ll also instantly match individual records to their account.

Use machine learning to model the ideal target for everything you sell

Infer pairs you with a data scientist to create machine learning models of the ideal account profile for every product or add-on in your portfolio.

Automatically generate a list of target accounts

Infer generates a list of accounts that fit the profiles where you’ve had the best success.

Why not get a demo?

(We’re really nice. We promise you’ll like us)

WHAT DOES PREDICTIVE MODELING LOOK LIKE?

A 360° view of your customer and their buying journey

Fit Model:

A perfect understanding of your target buyer

Behavior Model:

Uncover the hidden buying signals in your prospects’ behavior

Predictive Matrix:

A map of who is likely to buy and when

REAL RESULTS

In days, not months

9.6 x
Conversion Improvement
51 %
Won Business from “A” Lead
30 %
Higher Deal Size

Frequently Asked Questions

  • 1. How is Infer different than traditional lead scoring?

    Many marketing automation systems support lead scoring. So how is Infer different?

    • Infer adds thousands of signals mined from across the web and your website
    • Infer applies machine learning to weigh each signal appropriately
    • Infer is able to automatically adjust to new signal and market dynamics
    • Infer can accurately determine “fit” on the first touch

    For more information on what sets Infer apart, click here.

  • 2. What external signals does Infer track?

    Our system pulls in several thousands of external signals, going well beyond what most organizations track in Salesforce.com or other CRM and marketing automation tools.

    Broadly speaking, Infer gets these signals from three sources: crawling the web, purchasing data and inferring signals from raw data sources.

    For more specific examples of the external data we use In Infer’s models, click here.

  • 3. Does predictive scoring work if I’ve got bad data?

    Our platform was designed to handle bad data. All that we really need to build the model is historical outcomes (which prospects converted and which prospects went on to become customers). We don’t require super clean customer profile data.

    To learn more about what data we need, click here.

  • 4. Does predictive scoring work if I’m trying to enter a new market?

    The short answer is yes. Predictive scoring can be extremely helpful in breaking into new markets.

    To find out more about the value predictive lead scoring can offer to someone pushing into a new market, click here.

  • 5. Which is more important when scoring leads, fit or behavior?

    While both ingredients provide valuable data points, the first question to ask about any lead is fit — does it look like your existing customers? If the prospect is not a fit for your product, it doesn’t matter how engaged they are; they’re not likely to buy.

    To learn more on how a fit-first approach increases the quality of your pipeline, click here.

ARE YOU READY TO START CLOSING MORE DEALS?

Use the power of AI Marketing to drive more pipeline.

AI-powered predictive lead scoring is the breakthrough you’ve been missing.

UNLOCK THE PREDICTIVE POWER OF YOUR DATA

Get your sales reps focused on the deals they can close

See immediate improvements in MQL-to-SQL efficiency by automatically prioritizing the best leads for your sales team and filtering out the dead weight.

Throw your investments behind campaigns generating great leads

Stop waiting for long sales cycles to play out. Predictive lead scoring gives you instant feedback on which campaigns and programs are producing high-quality prospects so you can double down on what’s working.

Uncover in-market buyers trapped in nurture campaigns

You know there are prospects in your database who are just about ready to buy but haven’t raised their hand. We can tell you exactly who they are.

Get a clear view of your true target buyer profile

Automatically generate buyer profiles based on data science.

Grow your pipeline with lead scoring that
actually works

  1. Fit Scoring

    Infer fit models automatically research every prospect and identify those that are a good fit to buy your product.

  2. Behavior Scoring

    Infer’s behavioral models mine the full spectrum of activity data inside your marketing automation platform to help you identify which prospects are in-market and ready to buy.

  3. Account-Based Marketing

    Infer’s predictive platform is the fastest, most effective way to define high-value profiles for sales and marketing to focus on.

  4. Predictive Lead Generation

    Fuel account-based marketing and outbound efforts by feeding high-potential lists of accounts and contacts into the top of your funnel.

HOW IT WORKS

Plug in your databases

Connect Infer to your CRM (and marketing automation platform, if you use one).

Append thousands of data points to each record

Infer instantly enriches your database with thousands of demographic, firmographic and technographic data points. We’ll also instantly match individual records to their account.

Use machine learning to model the ideal target for everything you sell

Infer pairs you with a data scientist to create machine learning models of the ideal account profile for every product or add-on in your portfolio.

Automatically generate a list of target accounts

Infer generates a list of accounts that fit the profiles where you’ve had the best success.

Why not get a demo?

(We’re really nice. We promise you’ll like us)

WHAT DOES PREDICTIVE MODELING LOOK LIKE?

A 360° view of your customer and their buying journey

Fit Model:

A perfect understanding of your target buyer

Behavior Model:

Uncover the hidden buying signals in your prospects’ behavior

Predictive Matrix:

A map of who is likely to buy and when

REAL RESULTS

In days, not months

9.6 x
Conversion Improvement
51 %
Won Business from “A” Lead
30 %
Higher Deal Size

Frequently Asked Questions

  • 1. How is Infer different than traditional lead scoring?

    Many marketing automation systems support lead scoring. So how is Infer different?

    • Infer adds thousands of signals mined from across the web and your website
    • Infer applies machine learning to weigh each signal appropriately
    • Infer is able to automatically adjust to new signal and market dynamics
    • Infer can accurately determine “fit” on the first touch

    For more information on what sets Infer apart, click here.

  • 2. What external signals does Infer track?

    Our system pulls in several thousands of external signals, going well beyond what most organizations track in Salesforce.com or other CRM and marketing automation tools.

    Broadly speaking, Infer gets these signals from three sources: crawling the web, purchasing data and inferring signals from raw data sources.

    For more specific examples of the external data we use In Infer’s models, click here.

  • 3. Does predictive scoring work if I’ve got bad data?

    Our platform was designed to handle bad data. All that we really need to build the model is historical outcomes (which prospects converted and which prospects went on to become customers). We don’t require super clean customer profile data.

    To learn more about what data we need, click here.

  • 4. Does predictive scoring work if I’m trying to enter a new market?

    The short answer is yes. Predictive scoring can be extremely helpful in breaking into new markets.

    To find out more about the value predictive lead scoring can offer to someone pushing into a new market, click here.

  • 5. Which is more important when scoring leads, fit or behavior?

    While both ingredients provide valuable data points, the first question to ask about any lead is fit — does it look like your existing customers? If the prospect is not a fit for your product, it doesn’t matter how engaged they are; they’re not likely to buy.

    To learn more on how a fit-first approach increases the quality of your pipeline, click here.

Use the power of AI marketing to drive more pipeline.

AI-powered predictive lead scoring is the breakthrough you’ve been missing.

Fire Up Your Pipeline

Achieve your pipeline targets with truly predictive lead scoring.

UNLOCK THE POWER OF YOUR DATA

Turn your ABM playbooks into actionable pipeline with predictive account selection

Your target account list makes or breaks the success of your ABM strategy. Go after accounts you can win every time with Infer’s predictive account selection .

Infer uses machine learning to unlock the secret signals in your database to show you exactly which accounts are the best fit for your product, and who within those accounts is likely to buy.

With advanced data modeling of your buyer and their journey you can:

Accurately Identify Your Best Targets

Use machine learning to automatically build your target account list of companies that are not only a perfect fit for your business, but will produce higher recurring revenue.

Prioritize Deals
You Can Win

Increase sales & marketing productivity by running your plays on accounts that are statistically most likely to convert.

Personalize Your Outreach

Gain key insight into account buyer profiles to plan better sales conversations and improve the customer experience.

Increase Your
Win Rate

Give your sales team the power to know who to call and when. With predictive behavior modeling, you can know which prospects at your target companies are giving off buying signals.

Are you ready to supercharge your ABM strategy?

Make every element in your playbook from demand gen and outbound to nurture and
sales meetings more effective at generating closed wons.

  1. Fit Scoring

    Infer fit models automatically research every prospect and identify those that are a good fit to buy your product.

  2. Behavior Scoring

    Infer’s behavioral models mine the full spectrum of activity data inside your marketing automation platform to help you identify which prospects are in-market and ready to buy.

  3. Account-Based Marketing

    Infer’s predictive platform is the fastest, most effective way to define high-value profiles for sales and marketing to focus on.

  4. Predictive Lead Generation

    Fuel account-based marketing and outbound efforts by feeding high-potential lists of accounts and contacts into the top of your funnel.

HOW IT WORKS

Plug in your databases

Connect Infer to your CRM (and marketing automation platform, if you use one).

Append thousands of data points to each record

Infer instantly enriches your database with thousands of demographic, firmographic and technographic data points. We’ll also instantly match individual records to their account.

Use machine learning to model the ideal target for everything you sell

Infer pairs you with a data scientist to create machine learning models of the ideal account profile for every product or add-on in your portfolio.

Automatically generate a list of target accounts

Infer generates a list of accounts that fit the profiles where you’ve had the best success.

Why not get a demo?

(We’re really nice. We promise you’ll like us)

WHAT DOES PREDICTIVE MODELING LOOK LIKE?

A 360° view of your customer and their buying journey

Fit Model:

A perfect understanding of your target buyer

Behavior Model:

Uncover the hidden buying signals in your prospects’ behavior

Predictive Matrix:

A map of who is likely to buy and when

REAL RESULTS

In days, not months

9.6 x
Conversion Improvement
51 %
Won Business from “A” Lead
30 %
Higher Deal Size

Frequently Asked Questions

  • 1. How is Infer different than traditional lead scoring?

    Many marketing automation systems support lead scoring. So how is Infer different?

    • Infer adds thousands of signals mined from across the web and your website
    • Infer applies machine learning to weigh each signal appropriately
    • Infer is able to automatically adjust to new signal and market dynamics
    • Infer can accurately determine “fit” on the first touch

    For more information on what sets Infer apart, click here.

  • 2. What external signals does Infer track?

    Our system pulls in several thousands of external signals, going well beyond what most organizations track in Salesforce.com or other CRM and marketing automation tools.

    Broadly speaking, Infer gets these signals from three sources: crawling the web, purchasing data and inferring signals from raw data sources.

    For more specific examples of the external data we use In Infer’s models, click here.

  • 3. Does predictive scoring work if I’ve got bad data?

    Our platform was designed to handle bad data. All that we really need to build the model is historical outcomes (which prospects converted and which prospects went on to become customers). We don’t require super clean customer profile data.

    To learn more about what data we need, click here.

  • 4. Does predictive scoring work if I’m trying to enter a new market?

    The short answer is yes. Predictive scoring can be extremely helpful in breaking into new markets.

    To find out more about the value predictive lead scoring can offer to someone pushing into a new market, click here.

  • 5. Which is more important when scoring leads, fit or behavior?

    While both ingredients provide valuable data points, the first question to ask about any lead is fit — does it look like your existing customers? If the prospect is not a fit for your product, it doesn’t matter how engaged they are; they’re not likely to buy.

    To learn more on how a fit-first approach increases the quality of your pipeline, click here.

ARE YOU READY TO SEE THE FUTURE OF ACCOUNT-BASED MARKETING?

What if you had a 6x increase in conversion rates?

Infer tells you exactly: Which accounts are ready to convert. Who your reps should call. What they should sell them.

SURPASS THAT AGGRESSIVE GROWTH TARGET

Get your reps laser-focused on leads and prospects they can actually win.

With traditional account selection you’re at the mercy of your reps’ best guesses. Guess what? They’re usually wrong.

Infer leverages machine learning to tell you exactly which accounts are likely to buy what, so your team’s only spending time on deals they can close.

Map your customer accounts to the products and services they’re most likely to buy next.

Identify Your Best Account Targets

Use machine learning to automatically map accounts to products in your portfolio.

Prioritize Deals You Can Win

Increase rep productivity by prioritizing accounts that are statistically most likely to close.

Increase Your Win Rate

Tell your sales team exactly who to call and when. With predictive behavior modeling you can know which prospects at your target companies are giving off buying signals.

Are you ready to win more deals?

  1. Fit Scoring

    Infer fit models automatically research every prospect and identify those that are a good fit to buy your product.

  2. Behavior Scoring

    Infer’s behavioral models mine the full spectrum of activity data inside your marketing automation platform to help you identify which prospects are in-market and ready to buy.

  3. Account-Based Marketing

    Infer’s predictive platform is the fastest, most effective way to define high-value profiles for sales and marketing to focus on.

  4. Predictive Lead Generation

    Fuel account-based marketing and outbound efforts by feeding high-potential lists of accounts and contacts into the top of your funnel.

HOW IT WORKS

Plug in your databases

Connect Infer to your CRM (and marketing automation platform, if you use one).

Append thousands of data points to each record

Infer instantly enriches your database with thousands of demographic, firmographic and technographic data points. We’ll also instantly match individual records to their account.

Use machine learning to model the ideal target for everything you sell

Infer pairs you with a data scientist to create machine learning models of the ideal account profile for every product or add-on in your portfolio.

Automatically generate a list of target accounts

Infer generates a list of accounts that fit the profiles where you’ve had the best success.

Why not get a demo?

(We’re really nice. We promise you’ll like us)

WHAT DOES PREDICTIVE MODELING LOOK LIKE?

A 360° view of your customer and their buying journey

Fit Model:

A perfect understanding of your target buyer

Behavior Model:

Uncover the hidden buying signals in your prospects’ behavior

Predictive Matrix:

A map of who is likely to buy and when

REAL RESULTS

In days, not months

9.6 x
Conversion Improvement
51 %
Won Business from “A” Lead
30 %
Higher Deal Size

Frequently Asked Questions

  • 1. How is Infer different than traditional lead scoring?

    Many marketing automation systems support lead scoring. So how is Infer different?

    • Infer adds thousands of signals mined from across the web and your website
    • Infer applies machine learning to weigh each signal appropriately
    • Infer is able to automatically adjust to new signal and market dynamics
    • Infer can accurately determine “fit” on the first touch

    For more information on what sets Infer apart, click here.

  • 2. What external signals does Infer track?

    Our system pulls in several thousands of external signals, going well beyond what most organizations track in Salesforce.com or other CRM and marketing automation tools.

    Broadly speaking, Infer gets these signals from three sources: crawling the web, purchasing data and inferring signals from raw data sources.

    For more specific examples of the external data we use In Infer’s models, click here.

  • 3. Does predictive scoring work if I’ve got bad data?

    Our platform was designed to handle bad data. All that we really need to build the model is historical outcomes (which prospects converted and which prospects went on to become customers). We don’t require super clean customer profile data.

    To learn more about what data we need, click here.

  • 4. Does predictive scoring work if I’m trying to enter a new market?

    The short answer is yes. Predictive scoring can be extremely helpful in breaking into new markets.

    To find out more about the value predictive lead scoring can offer to someone pushing into a new market, click here.

  • 5. Which is more important when scoring leads, fit or behavior?

    While both ingredients provide valuable data points, the first question to ask about any lead is fit — does it look like your existing customers? If the prospect is not a fit for your product, it doesn’t matter how engaged they are; they’re not likely to buy.

    To learn more on how a fit-first approach increases the quality of your pipeline, click here.

What if you had a 6x increase in conversion rates?

Infer tells you:

  • Which accounts are ready to buy.
  • Who your reps should call.
  • What they should sell them.