LIST SCORING

Infer uses machine learning to analyze purchased lists to validate whether they’re actually the right fit for your product. Instantly score each name on the list and only pay for the best leads. Increase the effectiveness of your account-based marketing and outbound programs.

How List Scoring Works

Connect To Your Databases

Connect Infer to your marketing automation platform and CRM with a live API connection.

Validate your purchased lists

Run your purchased lists against your custom predictive model to see if the names are a good fit for your product.

Automatically score each new record

Infer automatically scores each new record in the list and feeds it back into your CRM and marketing automation platform. And, as an add-on, you can also import a CSV file and get the file back with the Infer scores added.

integrate lead scoring with CRMs and marketing automation platforms

Want to see how this plays out with your own data?

YES, WE CONNECT TO YOUR TECH STACK

Infer’s flexible API library connects to just about anything, including all top CRMs and marketing automation platforms. Your sales and marketing teams will be able to see scoring and key signals right on each record.

Instead of purchasing tens of thousands of leads and manually slugging through them, Infer helps us programmatically evaluate list quality upfront and only pay for the best leads. Not only will this save us time and energy, it will also assure that our sales team can focus on the right prospects.

Scott Broomfield

CMO of Xactly

+ 12 x
conversion rate
+ 3 x
average deal size
+ 4 x
return on investment
+ 19 %
sales effort saved

Supercharge your sales and marketing productivity in days, not months.

“A good behavior score should be able to stand on its own and be able to predict an outcome in a set timeframe – like the next three weeks.”

Take a deep dive into how Infer creates behavior models eBook. Learn how predictive behavioral modeling is more powerful than the traditional lead scoring method you’re using now.

BEHAVIOR SCORING

Infer’s behavioral models mine the full spectrum of activity data inside your marketing automation platform to help you identify which prospects are in-market and ready to buy.

How Behavior Scoring Works

Connect To Your Databases

Connect Infer to your marketing automation platform and CRM with a live API connection.

Enrich Your Data

We enrich your data with thousands of data points from our proprietary database of firmographic, demographic and technographic intelligence on more than 19 million companies and 42 million prospects. This is used to build a fully fleshed-out profile including everything from company size to the technology they use.

Use Machine Learning To Find Patterns

Next, Infer applies advanced machine learning to discover hidden patterns within your enriched data to see which prospects are ready to buy.

Develop Your Roadmap

Infer combines this information into a matrix that gives you a perfect roadmap for your sales team. No more guessing about who to call next or ignoring good leads that are stuck in nurture.

Deploy Across Your Stack

Each lead’s score is instantly uploaded into your CRM or marketing automation platform so sales and marketing teams can start acting on that intelligence immediately.

THE SCIENCE OF
BEHAVIOR MODELING

Instead of manually adding points for a given action, Infer’s behavioral scoring models use powerful machine learning to mine the full spectrum of activity data inside your marketing automation platform and assign a predictive value to every action your prospects are taking.

Your model can accurately predict which prospects will convert in the next three weeks and which will require more nurture before they’re ready to buy.

Want to see how this plays out with your own data?

PREDICTIVE VS. TRADITIONAL LEAD SCORING

Traditional lead scoring strings together a series of best guesses about who your buyer is and when they’re in-market. Infer uses machine learning to answer those questions with uncanny accuracy.

Here’s how we’re different:

Traditional Lead Scoring

Based on a set of best guesses

THE INFER METHOD

Based on advanced predictive intelligence

THEIR MODEL
  • Manually defined rules based on gut instinct and intuition
  • Scores based on a small subset of the activity in your marketing automation platform
  • Not statistically significant
  • Rolls up a broad set of behaviors, only focusing on manually specified positive and negative activities
  • Limited to the conditional rules set by the user
  • Doesn’t discount score for inactivity
OUR MODEL
  • Models your customers’ behavior with machine learning to accurately weight each signal
  • Uses the full spectrum of activity data collected by your marketing automation platform, including every email click, website visit and social engagement
  • Has statistical confidence to predict conversion points within a set time period
  • Accounts for the concentration of activities as well as the breadth of engagement
  • Automatically selects the most predictive behaviors to include
  • Decays activities and inactivity at the appropriate rate

YES, WE CONNECT TO YOUR TECH STACK

Infer’s flexible API library connects to just about anything, including all top CRMs and marketing automation platforms. Your sales and marketing teams will be able to see scoring and key signals right on each record.

As more and more companies discover our software analytics products, we use Infer’s dynamic scoring to provide the right contacts to our sales team at the right time. The company’s behavioral models automatically surface deals that will close significantly sooner and more often than our average prospect.

Baxter Denney

VP of Online Marketing and Operations

9.6 x
Conversion improvement
51 %
Won business from “A” leads
+ 30 %
Higher deal size

Supercharge your sales and marketing productivity in days, not months.

“A good behavior score should be able to stand on its own and be able to predict an outcome in a set timeframe – like the next three weeks.”

Take a deep dive into how Infer creates behavior models eBook. Learn how predictive behavioral modeling is more powerful than the traditional lead scoring method you’re using now.

FIT SCORING

Instantly score each new lead for immediate insight into how likely they are to buy. Infer applies thousands of data points and machine learning to create a predictive model of your ideal customer profile.

How Fit Scoring Works

Connect To Your Databases

Connect Infer to your marketing automation platform and CRM with a live API connection.

Enrich Your Data

We enrich your data with thousands of data points from our proprietary database of firmographic, demographic and technographic intelligence on more than 19 million companies and 42 million prospects. This is used to build a fully fleshed-out profile including everything from company size to the technology they use.

Use Machine Learning To Find Patterns

Next, Infer applies advanced machine learning to discover hidden patterns within your enriched data to see which prospects are ready to buy.

Develop Your Roadmap

Infer combines this information into a matrix that gives you a perfect roadmap for your sales team. No more guessing about who to call next or ignoring good leads that are stuck in nurture.

Deploy Across Your Stack

Each lead’s score is instantly uploaded into your CRM or marketing automation platform so sales and marketing teams can start acting on that intelligence immediately.

THE SCIENCE OF
FIT MODELING

Infer’s machine learning algorithms assign predictive values to thousands of data points including company size, geography, revenue, industry social presence and technology.

With precise lead scores from Infer, your sales and marketing teams know exactly which opportunities to focus on – improving productivity and win rates.

PREDICTIVE VS. TRADITIONAL LEAD SCORING

Traditional lead scoring strings together a series of best guesses about who your buyer is and when they’re in-market. Infer uses machine learning to answer those questions with uncanny accuracy.

A Complete Picture Of Your Buyer

With only an email address, Infer brings in thousands of data points you don’t have access to.

Deep Signals

Traditional scoring assigns points for only the most basic signals like title, country and industry. Infer’s AI-based approach goes deeper, with fit scores that factor in more granular signals like zip code, company technology, website rank and social presence, as well as advanced spam detection.

YES, WE CONNECT TO YOUR TECH STACK

Infer’s flexible API library connects to just about anything, including all top CRMs and marketing automation platforms. Your sales and marketing teams will be able to see scoring and key signals right on each record.

Every company should use predictive analytics to gain clear customer parameters that the whole organization can agree on. Now that we have predictive scores, I’ll never go back. Our Infer model makes all the difference when it comes to sales and marketing alignment.

Nick Ezzo

VP of Demand Generation

9.6 x
Conversion improvement
51 %
Won business from “A” leads
+ 30 %
Higher deal size

Supercharge your sales and marketing productivity in days, not months.

“Predictive lead scoring is an automated, data-driven way for businesses to determine which prospects are most likely to convert, and which are going to have the biggest revenue impact. It’s always-on optimization.”

Learn how to target the best leads in your pipeline with predictive lead scoring.