Predictive Lead Scoring Is The Breakthrough You’ve Been Looking For

Optimize campaigns, accelerate your pipeline, and improve close rates with AI-powered predictive marketing

See Infer In Action

How will Infer transform your sales and demand generation? Find out now.

Lead Scoring Is A Complex Problem

Get it right with Infer’s unique AI-driven solution

  • Scientifically score each lead that enters your funnel
  • Identify and prioritize top leads for your sales team to focus on
  • Uncover strong prospects stranded in nurture
  • Improve campaigns with instant actionable feedback
  • Close leads more quickly with intelligent strategies
  • Increase productivity by filtering out bad leads before they reach your sales team

Grow Your Pipeline With Lead Scoring That
Actually Works

  1. Fit Scoring

    Infer fit models automatically research every prospect and identify those that are a good fit to buy your product.

  2. Behavior Scoring

    Infer’s behavioral models mine the full spectrum of activity data inside your marketing automation platform to help you identify which prospects are in-market and ready to buy.

  3. Account-Based Marketing

    Infer’s predictive platform is the fastest, most effective way to define high-value profiles for sales and marketing to focus on.

  4. Predictive Lead Generation

    Fuel account-based marketing and outbound efforts by feeding high-potential lists of accounts and contacts into the top of your funnel.

HOW INFER WORKS

Connect To Your Database

Connect Infer to your Marketing Automation Platform and CRM with a live API connection.

Enrich Your Dataset

We enrich your dataset with thousands of data points from our proprietary database of firmographic, demographic and technographic intelligence on more then 19 million company and 42 million prospects. Take each record from name, email and phone number to fully fleshed-out profile including everything from company size to the technology they use.

Use Machine Learning To Find Patterns

Then Infer uses advanced machine learning to discover hidden patterns within your enriched data to see which prospects are ready to buy.

See Real-Time Scoring In Your CRM & MAP So You Can Take Action

Each lead’s score is instantly uploaded into your CRM or Marketing Automation Platform so sales and marketing teams can start acting on that intelligence immediately.

Want to look under the hood?

MEET SMARTFUNNEL

Increase your bookings up to 50%. Guaranteed.

The best lead screening in the world is useless unless you can use it to take action. SmartFunnel takes you beyond lead scoring. We use the prospect data to create a roadmap for every lead.

You can instantly prioritize the most engaged leads for sales. For marketing, SmartFunnel helps you drive conversions on your top and mid-funnel leads to fuel your pipeline growth. Just follow our recommendation and we guarantee you’ll increase your bookings up to 50% in 12 months.

Join Some Of The Fastest-Growing Companies In
The World And Fuel Your Growth With Infer

REAL RESULTS

In days, not months

9.6 x
Conversion Improvement
51 %
Won Business from “A” Lead
30 %
Higher Deal Size

Frequently Asked Questions

  • 1. How is Infer different than traditional lead scoring?

    Many marketing automation systems support lead scoring. So how is Infer different?

    • Infer adds thousands of signals mined from across the web and your website
    • Infer applies machine learning to weigh each signal appropriately
    • Infer is able to automatically adjust to new signal and market dynamics
    • Infer can accurately determine “fit” on the first touch

    For more information on what sets Infer apart, click here.

  • 2. What external signals does Infer track?

    Our system pulls in several thousands of external signals, going well beyond what most organizations track in Salesforce.com or other CRM and marketing automation tools.

    Broadly speaking, Infer gets these signals from three sources: crawling the web, purchasing data and inferring signals from raw data sources.

    For more specific examples of the external data we use in Infer’s models, click here.

  • 3. Does predictive scoring work if I’ve got bad data?

    Our platform was designed to handle bad data. All that we really need to build the model is historical outcomes (which prospects converted and which prospects went on to become customers). We don’t require super clean customer profile data.

    To learn more about what data we need, click here.

  • 4. Does predictive scoring work if I’m trying to enter a new market?

    The short answer is yes. Predictive scoring can be extremely helpful in breaking into new markets.

    To find out more about the value predictive lead scoring can offer to someone pushing into a new market, click here.

  • 5. Which is more important when scoring leads, fit or behavior?

    While both ingredients provide valuable data points, the first question to ask about any lead is fit — does it look like your existing customers? If the prospect is not a fit for your product, it doesn’t matter how engaged they are; they’re not likely to buy.

    To learn more on how a fit-first approach increases the quality of your pipeline, click here.

YOUR BEST GUESSES ABOUT LEADS AREN’T GETTING IT DONE.

Let Infer show you the way through uncertainty.