Predictive Lead Scoring Designed to Accelerate Agile, Fast-Growing Companies

Spoiler Alert: There’s Going To Be Artificial Intelligence

See Infer In Action

How will Infer transform your sales and demand generation? Find out now.

Better Lead Scoring = More Pipeline

Infer Spots The Best Prospects In Your Database Using On-Site Behavior & Demographic Data

Immediately improve demand generation programs to focus on the campaigns creating the highest-value leads

Unlike traditional lead scoring, which relies on your best guesses about how to assign points to incomplete demographic information and actions within your marketing automation system, Infer uses machine learning to model your ideal prospect and instantly tell you who fits your true buyer profile and whether they’re in market.

Fit score

Instantly enrich leads with hundreds of data points from third-party sources, and score them against a machine learning-created model of your ideal customer profile.

Behavior model

Only Infer uses data science to model prospect behavior on your own site to pinpoint the hidden signals that indicate intent to buy in the very near term.

Fit score + behavior model

Pair the two to get the predictive power of knowing exactly who to call and when. Immediately improve demand generation programs to focus on the campaigns creating the highest-value leads.

Prioritize your sales team’s efforts on the deals they can win.

Replace Manual Lead Scoring With Our Upgraded Infer Method

Stop Wasting Time And Resources Just Guessing At Your Customers’ Motivations

Traditional Lead Scoring VS. The Infer Method

Infer uses the most advanced predictive intelligence to provide accurate, personalized lead scoring so you can easily identify the value of each user’s unique actions and behaviors.

You’ll never again have to worry about missing a great opportunity or chasing the wrong lead.

  • Based on best guesses vs. advanced predictive intelligence
  • Manual input vs. machine fed
  • Human error vs. statistically proven to be accurate every time

Integrate & Accelerate

Easily create a fully-integrated intelligent system with our library of API connectors. Access information from all of your favorite applications such as:

Bring predictive intelligence to any application or platform.

Transparent Pricing, No Hidden Fees

Better Results At A Better Price

Unlike other lead scoring platforms that surprise you with service and onboarding fees, Infer’s transparent pricing structure includes everything you need at one low cost:

  • The Infer platform and models
  • API connectors to your CRM and marketing automation system
  • Unlimited model upgrades and tweaks
  • Dedicated access to a data scientist to align your models to your business goals
  • White glove onboarding and support

How Does Infer Work?

We Leverage Data Science And AI To Take The Guesswork Out Of Lead Scoring

  • Immediately identify and prioritize top leads for your sales team to focus on
  • Uncover great prospects stranded in nurture
  • Better allocate resources with instant feedback on which campaigns produce quality leads
  • Move leads more quickly through the pipeline
  • Increase productivity by filtering out bad leads before they reach your sales team
  • And it’s up and running in 30 days or less!

See How Infer Optimizes Your Sales And Marketing Funnels

Discover what makes Infer the highest-rated predictive marketing and ABM solution.

We Value Our Customers

  1. “The next big step we’re really excited about is getting smarter with our advertising through predictive. Infer lets us look at acquisition channels based on who’s coming in, so we can tell exactly which ones are sending us the most good-fit and poor-fit leads. We can now look at more meaningful metrics than volume alone, and have already identified channels that deliver 50% Infer A-Leads versus our standard ratio, which is eight bad leads for every one good lead.”

    Nicholas Heim – Director of Inbound Marketing, Hotjar
  2. “By adding Infer Predictive Scoring into our reps’ existing workflows, we were able to boost conversions for our largest category of leads from 1% to 8.3% – which drove a huge increase in efficiency across the team.”

    Carolyn Wellsfry Cheng – Senior Manager of Demand Generation, ShoreTel
  3. “Infer is truly the master of the predictive analytics and scoring domain, and its team works hard to help us grow our business. We got started with predictive scoring in only one week and have since increased the overall volume and quality of leads that marketing delivers to sales, while also improving the ROI of our marketing programs across the board.”

    Franck Ardourel – Director of Marketing, DNN Corp.

Deliver More Pipeline

  • Surface good leads that are getting missed or stuck in nurture
  • Run smarter campaigns, predict performance and make real-time adjustments

Supercharge Sales Productivity

  • Move faster and immediately route high scoring leads to sales
  • Increase your conversion rate while filtering out bad leads before they hit Salesforce

Make Smarter Decisions

  • Route leads with full confidence that you’re focusing on the right customers
  • Infer is constantly adding new signals, evolving the models and building new connection points, so you stay one step ahead of the competition
  1. Fit Scoring

    Infer fit models automatically research every prospect and identify those that are a good fit to buy your product.

  2. Behavior Scoring

    Infer’s behavioral models mine the full spectrum of activity data inside your marketing automation platform to help you identify which prospects are in-market and ready to buy.

  3. Account-Based Marketing

    Infer’s predictive platform is the fastest, most effective way to define high-value profiles for sales and marketing to focus on.

  4. Predictive Lead Generation

    Fuel account-based marketing and outbound efforts by feeding high-potential lists of accounts and contacts into the top of your funnel.

How Infer Cuts Through The Complexity

Connect To Your Databases

Connect Infer to your marketing automation platform and CRM with a live API connection.

Enrich Your Data

We enrich your data with thousands of data points from our proprietary database of firmographic, demographic and technographic intelligence on more than 19 million companies and 42 million prospects. This is used to build a fully fleshed-out profile including everything from company size to the technology they use.

Use Machine Learning To Find Patterns

Next, Infer applies advanced machine learning to discover hidden patterns within your enriched data to see which prospects are ready to buy.

Develop Your Roadmap

Infer combines this information into a matrix that gives you a perfect roadmap for your sales team. No more guessing about who to call next or ignoring good leads that are stuck in nurture.

Deploy Across Your Stack

Each lead’s score is instantly uploaded into your CRM or marketing automation platform so sales and marketing teams can start acting on that intelligence immediately.

Frequently Asked Questions

  • 1. How is Infer different than traditional lead scoring?

    Many marketing automation systems support lead scoring. So how is Infer different?

    • Infer adds thousands of signals mined from across the web and your website
    • Infer applies machine learning to weigh each signal appropriately
    • Infer is able to automatically adjust to new signal and market dynamics
    • Infer can accurately determine “fit” on the first touch

    For more information on what sets Infer apart, click here.

  • 2. What external signals does Infer track?

    Our system pulls in several thousands of external signals, going well beyond what most organizations track in or other CRM and marketing automation tools.

    Broadly speaking, Infer gets these signals from three sources: crawling the web, purchasing data and inferring signals from raw data sources.

    For more specific examples of the external data we use In Infer’s models, click here.

  • 3. Does predictive scoring work if I’ve got bad data?

    Our platform was designed to handle bad data. All that we really need to build the model is historical outcomes (which prospects converted and which prospects went on to become customers). We don’t require super clean customer profile data.

    To learn more about what data we need, click here.

  • 4. Does predictive scoring work if I’m trying to enter a new market?

    The short answer is yes. Predictive scoring can be extremely helpful in breaking into new markets.

    To find out more about the value predictive lead scoring can offer to someone pushing into a new market, click here.

  • 5. Which is more important when scoring leads, fit or behavior?

    While both ingredients provide valuable data points, the first question to ask about any lead is fit — does it look like your existing customers? If the prospect is not a fit for your product, it doesn’t matter how engaged they are; they’re not likely to buy.

    To learn more on how a fit-first approach increases the quality of your pipeline, click here.

Transform Your Pipeline Today

See Firsthand How Infer Uses Your Own Data To Create Custom Scoring Models