Predictive Account Based Scoring | Infer

Predictive Scoring For Account-Based Marketing

Account selection is the weakest point in your ABM strategy. Infer uses data science to pinpoint the exact accounts your teams should focus on.

We Can Tell You What Your Customers Are Going To Buy Next - Here’s How It Works

Plug in your databases

Connect Infer to your CRM and marketing automation platform, if you use one.

Append thousands of data points to each record

Infer instantly enriches your database with thousands of demographic, firmographic and technographic data points. We’ll also instantly match individual records to their account.

Use machine learning to model the ideal target for everything you sell

Infer pairs you with a data scientist to create machine learning models of the ideal account profile for every product or add-on in your portfolio.

Automatically generate a list of target accounts

Infer generates a list of accounts that fit the profiles where you’ve had the best success.

The Science Of Target Account Selection

For each product in your portfolio, Infer’s machine learning algorithms assign predictive values to thousands of signals, including company size, geography, revenue, industry social presence and technology.

Apply data science to your account selection with immediate insight into which accounts are most likely to buy which of your offerings.

Want to see how this plays out with your own data?

Request a proof of concept model

Why Predictive


Use machine learning to automatically build your target account list by identifying who’s a perfect fit for each of your products and add-ons.


Increase sales & marketing productivity by focusing your sales team on accounts that are statistically most likely to convert.


Gain key insight into account buyer profiles to plan better sales conversations and improve the customer experience.

Yes, we connect to your tech stack

Infer’s flexible API library connects to just about anything, including all top CRMs and marketing automation platforms. Your reps will be able to see scoring and key signals right on each record.

Before Infer, we didn’t have a good way of prioritizing leads across our sales team, but now that we have account scoring, we’re able to spend the right resources on the right accounts. Our Infer scores help in every step of the sales cycle from the middle of the funnel to analysis after the close.

Zoe Silverman Sales Operations

  • 80%

    Of upsell revenue resulted from top 14% of A leads

  • 100%

    Of upsell revenue resulted from A/B leads

  • 5.2x

    Average speed conversion improvement for A leads

Dramatically improve your sales team’s productivity in days, not months.

“Predictive helps prioritize how you engage with the right customers when you have a large amount of customer data. It’s all about finding out who your best-fit customers are and then learning how to reach these customers.”

Learn how to target the best customers and stop wasting your time on leads that go nowhere in our blog post.

Read Now

Infer Fit Scoring Resources