Predictive Account-Based Fit Scoring | Infer

Supercharge Your ABM Strategies With AI

Predictive intelligence is the fuel your account-based marketing strategy is missing.

The System Of Intelligence For ABM

Build Your Target Accounts

Build a target account list that is the right fit for your business and offers the highest average contract value.



Prioritize. Increase sales and marketing productivity by focusing engagement on accounts that are most likely to convert.

Powering Account-Based Strategies For The Smartest Companies

  • 77%

    Of total new business revenue resulted from the top 26% of A and B leads

  • 3.4x

    Conversion frequency average improvement

  • 6%

    Of total revenue resulted from filtering the bottom 44% of accounts

Want to see how this plays out with your own data?

Request a proof of concept model

How Predictive Account Scoring Works

Connect To Your Databases

Connect Infer to your Marketing Automation Platform and CRM with a live API connection.

Enrich Your Data

We enrich your data with thousands of data points from our proprietary database of firmographic, demographic and technographic intelligence on more than 19 million companies and 42 million prospects. Take each record from name, email and phone number to a fully fleshed-out profile including everything from company size to the technology they use. We also match individual records to their company account.

Use Machine Learning to Find The Ideal Accounts

Then Infer uses advanced machine learning to discover hidden patterns within your enriched data to determine the ideal account profile for every product or add-on in your portfolio.

Identify Your Target Accounts

Infer generates a list of accounts that fit the profiles where you’ve had the best success. No more guessing about who to call next or ignoring good leads that are stuck in nurture.

Deploy Across Your Stack

Each lead’s score is instantly uploaded into your CRM or Marketing Automation Platform so sales and marketing teams can start acting on that intelligence immediately

Use Predictive To Build And Close More Pipeline

Stop wasting time on accounts that will never close. Use AI to find the companies that are ready to buy.

  • Build Your Target Account List

    Prioritize accounts that look like your best customers.

  • Assign Territories

    Ensure equal distribution of quality accounts across reps.

  • Increase Opportunity Win Rate

    Focus on accounts with the highest ACV and buying behavior.

  • Improve Demand Gen

    Reduce research time and guesswork for outbound efforts.

Account-based predictive scoring offers a better way to prioritize accounts. By using machine learning to build predictive models, your team can use multiple scores to determine when and who to sell to.

With the scores from these models, your team knows which accounts are the best fit for your brand, and which individuals in those accounts are showing behaviors that they’re ready to buy.

ABM Starts With Predictive

This is why Infer is one of the top Account-Based Marketing Solutions on G2:

Supercharge your AMB plays in days, not months.

“Predictive helps prioritize how you engage with the right customers when you have a large amount of customer data. It’s all about finding out who your best-fit customers are and then learning how to reach these customers.”

Learn how to target the best customers and stop wasting your time on leads that go nowhere in our blog post.

Read Now

Infer Fit Scoring Resources