Predictive Analytics: A Content Marketer’s Secret Weapon
June 13, 2016
We had a great time co-hosting a webinar with Uberflip last week about why predictive analytics matters for content marketers. Research shows that most B2B content just isn’t living up to its true potential. With a predictive-driven content marketing strategy, however, B2B marketers are able to leverage historical data from their content to produce more effective materials by relying less on educated guesswork and more on data.
In this webinar replay, you will learn:
- Why content marketing and predictive analytics go hand-in-hand
- How to drive more value from content using effective targeting and segmentation from predictive analytics
- How top B2B organizations are leveraging predictive analytics to boost their B2B marketing results
We hope you enjoy the webinar, which you can watch here.
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