In This Case Study
With no ability to determine which leads were most likely to convert, Booker needed a tool to help them better prioritize their leads. Infer allowed them to implement a data-driven approach to better manage their sales and marketing teams.
With Infer, Booker was able to:
- Increase MQLs by 25%
- Increase closed contracts by 60%
- Stop wasting time on low-scoring leads
- Put their top closers on the best-fit opportunities
- Identify their top channels and refocus investments in those areas
- Strengthen alignment between sales and marketing