Case Study

Predictive Lead Scoring Helps Booker Prioritize Leads And Increase Closed Contracts By 60%

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In This Case Study

With no ability to determine which leads were most likely to convert, Booker needed a tool to help them better prioritize their leads. Infer allowed them to implement a data-driven approach to better manage their sales and marketing teams.

With Infer, Booker was able to:

  • Increase MQLs by 25%
  • Increase closed contracts by 60%
  • Stop wasting time on low-scoring leads
  • Put their top closers on the best-fit opportunities
  • Identify their top channels and refocus investments in those areas
  • Strengthen alignment between sales and marketing

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