In This Case Study
As a start-up, InsightSquared needed help prioritizing their leads and improve their conversion rate. Infer helped their BDR focus on high-value leads that converted three times as often as the rest, and filter out low-value leads.
With Infer, InsightSquared was able to:
- Filter out the 40% of total lead flow that were low-scoring without impacting bookings value
- Determine that the top 14% of their leads generated almost 80% of bookings
- Increase engagement with top-converting leads
- Reduce cost per lead