Predictive Analytics Leads B2B Marketing Technologies

“As predictive analytics moves to mainstream adoption, buyers must use a framework for vendor evaluation and adoption, as well as prepare to “fail fast” with different use cases and data models.”

Learn more about getting value from predictive analytics and how to evaluate the top vendors in the “B2B Predictive Analytics Technology Report.”

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Revenue-Driving Insights

Rapid Growth In Predictive Analytics Predicted

High-growth companies are looking to predictive analytics solutions to help them hit their revenue targets. Experts predict investments in these tools to fuel rapid growth in the market.

Demonstrating ROI Will Be Key

The most successful predictive analytics vendors will help their buyers reduce adoption risk and demonstrate ROI.

Iteration Is At The Core

Buyers need to iterate quickly and be agile in the use cases they apply predictive analytics to, in order to get the most value from their solutions.

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