Webinar

Making the Case for Predictive Marketing and Sales

Learn how real Infer customers are infusing predictive analytics into their marketing and sales processes to transform their lead scoring.

Watch Now


Transcript

Infer’s customers share their experiences implementing predictive lead scoring, including:

  • Differences in approaches to launching a predictive solution
  • Top use cases for getting started
  • How to measure success

MODERATOR

Kerry Cunningham

Sr. Research Director, Marketing Operations Strategies for Sirius Decisions

PANELISTS

Sean Zinsmeister

VP of Product Marketing, Infer

Nipul Chokshi

VP of Marketing, Lattice Engines

Infer’s customers share their experiences implementing predictive lead scoring, including:

  • Differences in approaches to launching a predictive solution
  • How to measure success
  • Top use cases for getting started

Nipul Chokshi

VP of Marketing, Lattice Engines

About The Presenter

Nipul Chokshi is the Vice President of Marketing for Lattice Engines. He serves as the glue between product, sales and marketing to help drive revenue on a daily basis. Nipul has worked for companies including Yammer, Marketo, Merced Systems and Siebel Systems.