Predictive Analytics: A Content Marketer’s Secret Weapon

Take the mystery out of your content marketing by using predictive analytics to identify your most valuable programs.

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Hana Abaza

VP Marketing, Uberflip


Sean Zinsmeister

VP of Product Marketing, Infer

Use predictive analytics to make data-driven decisions about your content marketing and learn:

  • Why content marketing and predictive analytics go
  • How companies are combining analytics and content programs
  • How to increase value from content using intelligent targeting and segmentation

Hana Abaza

VP Marketing, Uberflip

About The Presenter

Hana Abaza is the Vice President of Marketing for Uberflip. She’s an experienced marketing expert and entrepreneur, specializing in the tech field. She is the co-founder of Republic Inc. and Snapable.