InsightSquared Case Study | Infer

Case Study

InsightSquared Uses Predictive Lead Scoring To Boost Engagement, Cut Cost-Per-Lead

In This Case Study

As a start-up, InsightSquared needed help prioritizing their leads and improve their conversion rate. Infer helped their BDR focus on the high-value leads that converted three times as often as the rest and filter out low-value leads.

With Infer, InsightSquared was able to:

  • Filter out the 40% of total lead flow that were low-scoring without impacting bookings value
  • Determine that the top 14% of their leads generated almost 80% of bookings
  • Increase engagement with top-converting leads
  • Reduce cost-per-lead

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