The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast]

G2Crowd is disrupting the traditional analyst quadrants. The online B2B software review company has built an impressive community made up of over 100,000 crowdsourced reviews from real-life users, then turns those thousands of data points into trend reports, a la Gartner and Forrester. In this episode of Stack & Flow, G2’s Chief Marketing Officer, Adrienne Weissman, shares her thoughts on how consumer review sites have helped to shape the B2B software buyer’s expectations, what the relatively young company is doing to drum up demand generation, and why good project management helps align their sales and marketing team for better ideation and execution.

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Guest Bio:

Adrienne is the Chief Marketing Officer at G2 Crowd, a platform for its users to share business software reviews in real time. In her current role as the chief marketing officer, Weissman is focused on leading the company’s sales and marketing organizations as well as creating integrated marketing campaigns. Previously, she served as the director of brand and marketing solutions at LinkedIn.

Episode Breakdown:

  • How the explosion of Amazon’s review process affects B2B review sites
  • Why Martech utilization is up
  • What’s in the G2 sales and marketing stack
  • Best Practices in Project Management

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